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All Journal Enrichment: Journal of Multidisciplinary Research and Development Jurnal Global Ilmiah
Putu Surya Laksana Rahjasa
Politeknik Pariwisata Bali, Indonesia
Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Engineering Environmental Science Health Professions Medicine & Pharmacology Social Sciences

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Dinamika Permintaan Gen-Z terhadap Produk Wisata Minat Khusus Nature Based Tourism dan Wellness Tourism di Ubud Bali Putu Surya Laksana Rahjasa; Mario Januadi Astrawan Isak; Ni Kadek Didik Bela Krisna; Stefanus Tata Krisnanda
Jurnal Global Ilmiah Vol. 3 No. 6 (2026): Jurnal Global Ilmiah
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/jgi.v3i6.352

Abstract

Pergeseran tren pariwisata global menuju pengalaman yang lebih personal dan berorientasi pada kesejahteraan mendorong meningkatnya minat terhadap wisata berbasis alam dan kesehatan, khususnya di kalangan Generasi Z (Gen Z). Penelitian ini bertujuan untuk menganalisis motivasi, pengalaman, dan peran media sosial dalam dinamika permintaan Gen Z terhadap nature-based tourism dan wellness tourism di Ubud, Bali. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus. Data dikumpulkan melalui wawancara mendalam dengan wisatawan Gen Z, penyedia jasa wellness, dan agen perjalanan daring (OTA), serta didukung observasi partisipan. Analisis dilakukan secara tematik untuk mengidentifikasi pola motivasi dan perilaku wisata. Hasil penelitian menunjukkan bahwa motivasi utama Gen Z didorong oleh kebutuhan akan kesejahteraan mental, pelepasan stres, dan pencarian keseimbangan hidup (push factors), yang diperkuat oleh daya tarik alam dan atmosfer spiritual Ubud (pull factors). Pengalaman yoga dan spa memberikan dampak positif terhadap kesejahteraan fisik dan emosional. Media sosial berperan penting dalam tahap pencarian informasi dan pembentukan ekspektasi perjalanan, meskipun keputusan akhir tetap mempertimbangkan aspek harga dan nilai.
Open Trip and Backpacker Tourism Trends in the Digital Era: A Review of the Literature and Implications for Travel Businesses Putu Surya Laksana Rahjasa
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 6 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i6.460

Abstract

The emergence of digital technology and social media has fundamentally changed the landscape of the tourism industry, particularly in facilitating community-based collective travel practices such as open trips and backpacker tourism. This study aims to map the latest trends, characteristics of tourists, and business implications of this phenomenon through a scoping review approach based on the PRISMA-ScR framework. A total of 30 internationally indexed scientific articles (2020–2024) were systematically analyzed to explore the interaction between digital communities, online travel platforms, and the influence of travel influencers on the behavior of Millennial and Gen Z travelers. and open. On the other hand, the existence of conventional travel agents faces the challenge of disintermediation, but at the same time opens up opportunities for strategic collaboration with online communities and micro-influencers to develop narrative-based and community-based tour packages. The results of the research provide a conceptual contribution to the digital tourism literature and offer practical implications for industry players to adopt hybrid business models that are adaptive, inclusive, and relevant to today's digital tourism dynamics. Advanced research suggestions include an in-depth exploration of community business model design as well as the integration of artificial intelligence in personalized travel planning and recommendations.
Co-Authors Mario Januadi Astrawan Isak Ni Kadek Didik Bela Krisna Stefanus Tata Krisnanda