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All Journal Journal of Economic, Bussines and Accounting (COSTING) Eduvest - Journal of Universal Studies
Anna Amalyah Agus
Universitas Indonesia
Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Health Professions Neuroscience Social Sciences

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Analysis of Place Attachment and Planned Behavior In Kopi Tuku Kelvin Alexander; Anna Amalyah Agus
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.51230

Abstract

This study aims to analyze the relationship between Place Attachment Theory and Planned Behavior Theory in predicting consumer repurchase intention for Tuku Coffee products. In particular, this study explores the influence of the dimension of place attachment, namely cognitive place identity, affective place identity, and place dependence, as well as the components of TPB which include attitudes, subjective norms, perception of behavioral control, and behavioral intentions. A quantitative approach is used in this study with an explanatory research design. Sampling was carried out using purposive sampling techniques, with sample size determined based on the 10-times rule in Partial Least Squares Structural Equation Modeling (PLS-SEM). Data analysis was carried out using PLS-SEM to test the causal relationship between the variables studied. The results showed that seven of the nine hypotheses put forward were supported, while two hypotheses were rejected. These findings contribute to the consumer behavior literature by confirming the important role of PAT and TPB in shaping repurchase intent. The practical implications of this study provide strategic direction for coffee industry players, especially Kopi Tuku in building emotional attachment with consumers, increasing customer loyalty, and designing marketing strategies that are oriented towards consumer experience and sustainability. Overall, this research offers valuable theoretical and managerial insights in the context of the rapidly growing coffee industry.
The Influence of Green Marketing Mix, Green Trust, Environmental Value, and Green Knowledge on Attitude-Mediated Repurchase Intention on Eco-Friendly Skincare Products in Indonesia Yosepha Naftali Ananta; Anna Amalyah Agus
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.51235

Abstract

This research examines the factors influencing consumer repurchase intention for eco-friendly skincare products in Indonesia, focusing on the role of green marketing mix elements and environmental factors. This study aims to analyze the influence of green product, green price, green place, green promotion, green trust, environmental value, and green knowledge on repurchase intention, with attitude as a mediating variable. As consumer awareness of sustainability issues continues to rise, the skincare industry in Indonesia is increasingly required to adopt green marketing strategies to strengthen competitiveness through repurchase intention. A quantitative approach with an explanatory research design was employed. The sampling technique used was purposive sampling, while the sample size was determined based on Green’s (1991) formula. Data were analyzed using path analysis to examine the causal relationships among the studied variables. The results indicate that all proposed hypotheses are supported. These findings confirm that green marketing elements significantly influence repurchase intention, both directly and indirectly through the mediation of consumers’ positive attitudes toward environmentally friendly products. The managerial implications of this study offer strategic insights for skincare companies in formulating policies that support sustainable product development and enhance consumers' environmental literacy. A deeper understanding of green consumer behavior dynamics enables companies to craft more adaptive, competitive, and sustainability-oriented marketing strategies in the long term.
Predicting Indonesian Movie Choice: Integrating Sor For Trailers and ELM For Digital Communications Siwi Hershita Danti; Anna Amalyah Agus
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.51280

Abstract

This study aims to analyze the influence of film trailer attributes and digital marketing communication on the intention to watch movies in cinemas in Indonesia, by considering the role of attention mediation and attitude/elaboration based on the theoretical approach of Stimulus-Organism-Response (SOR) and Elaboration Likelihood Model (ELM). The research method used a quantitative approach with an online survey of 284 respondents who were used to watching movies in cinemas. The results showed that third-party designations (such as reviews and recommendations) significantly affected the audience's attention and attitudes/elaborations, while the film's official social media activity had no significant effect on attitudes. The trailer attributes have also been shown to have a positive effect on attitudes/elaboration. Attitude/elaboration is the strongest predictor of ticket purchase intention. These findings effectively integrate SOR and ELM theories, confirming the importance of peripheral paths through third parties and trailer quality in film marketing strategies.
THE INFLUENCE OF LIVE STREAMING STIMULI ON IMPULSE BUYING BEHAVIOR OF FASHION PRODUCTS AND USER STICKINESS ON SHOPEE AND TOKOPEDIA LIVE Gorga Agustinus Pangihutan; Anna Amalyah Agus
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jcdcaq47

Abstract

The growth of e-commerce in Indonesia has driven the integration of live streaming as a dynamic marketing tool. This research explores how live streaming stimuli affect both impulse buying behavior and user engagement, with perceived hedonic value acting as a mediating factor. Employing a quantitative method through Structural Equation Modeling (SEM) and surveying 300 participants, the study reveals that live streaming stimuli have a significant impact on triggering impulsive purchases and fostering user interaction. Additionally, perceived hedonic value plays a key role in strengthening consumer engagement with e-commerce platforms. The findings offer valuable insights for marketers and online platforms to develop more impactful live streaming strategies for product promotion.
Co-Authors Gorga Agustinus Pangihutan Kelvin Alexander Siwi Hershita Danti Yosepha Naftali Ananta