Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Eduvest - Journal of Universal Studies Enrichment: Journal of Multidisciplinary Research and Development
Umaimah Wahid
Universitas Budi Luhur, Indonesia
Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Engineering Health Professions Neuroscience Social Sciences

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Extending the Theory of Planned Behavior: From Behavioral Intention to Collective Action Lusia Vreyda Adveni; Umaimah Wahid; Ridzki Rinanto Sigit
Eduvest - Journal of Universal Studies Vol. 6 No. 4 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i4.53078

Abstract

This study addresses the growing environmental challenges associated with waste management in Bali, Indonesia, where increasing tourism and urbanization contribute significantly to plastic pollution and ecological degradation. Despite the implementation of digital waste bank initiatives, limitations persist in understanding how individual behavioral intentions translate into sustained collective environmental actions. Therefore, this research aims to extend the Theory of Planned Behavior (TPB) by integrating cultural and social dimensions to better explain pro-environmental behavior in a collectivist context. A qualitative case study approach was employed, focusing on the digital waste bank social enterprise Griya Luhu. Data were collected through in-depth interviews, participant observation, and document analysis, and were analyzed using thematic analysis supported by NVivo software. This method enabled a comprehensive exploration of the interaction between behavioral intention, cultural values, and digital platforms. The findings reveal that while attitudes, subjective norms, and perceived behavioral control significantly influence behavioral intention, they are insufficient to ensure long-term participation. The cultural value of ngayah emerges as a key mediator, transforming individual intentions into collective commitments, while social reinforcement sustains participation through shared practices and community engagement. In conclusion, the study demonstrates that integrating cultural values and social mechanisms into TPB provides a more comprehensive framework for understanding and promoting sustainable collective action in environmental management.
Musica Studio's Corporate Communication Strategy In The Digital Era (Case Study On Musica Studio's Managing Noah's Band Existence) Yeni Fatmawati; Umaimah Wahid; Ridzki Rinanto Sigit; Nafiah Ariyani; Nandang Mulyasantosa
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 9 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i9.577

Abstract

This study analyzes Musica Studio's corporate communication strategy in maintaining Noah's existence in the digital era by using the post-positivism paradigm, qualitative approach, and case study methods. The results of the study show that digital transformation encourages Musica Studio's to integrate communication strategies, crisis management, and digital marketing through the Omni Marketing 12C framework. This approach puts the community at the center of segmentation and target markets, strengthens Noah's positioning and differentiation through consistency of brand identity and narrative, and creates new value based on collaboration and digital experiences. The implementation of digital marketing through websites, social media, streaming services, and virtual concerts allows for strengthening relationships with audiences and optimizing new revenue models. In addition, co-creation, communal activation, and conversational promotion form a participatory and adaptive communication ecosystem. Overall, Musica Studio's strategy shows that brand sustainability and crisis management effectiveness in the modern music industry depend on the integration of technology, community, and collaboration as the foundation of corporate communication in the digital age.
Co-Authors Lusia Vreyda Adveni Nafiah Ariyani, Nafiah Nandang Mulyasantosa Ridzki Rinanto Sigit Yeni Fatmawati