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All Journal ELS Journal On Interdisciplinary Studies in Humanities
Walangitan Melania Rut
Manado State Polytechinc
Languange, Linguistic, Communication & Media Social Sciences Other

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The Utilization of Digital Media in the English Learning Process: A Study in the Business Administration Department Reski Amalia S; Mega Fitri Wulandari; Irfiani Bakri; Walangitan Melania Rut
ELS Journal on Interdisciplinary Studies in Humanities Vol. 8 No. 3 (2025): SEPTEMBER
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/els-jish.v8i3.46853

Abstract

The use of digital media in English language learning represents a strategic approach to preparing students for the demands of the professional world, where technology and digital communication are highly prioritized. The integration of digital media enables students to access authentic English learning materials, thereby enhancing their linguistic competence in ways that align with workplace requirements. The urgency of this study lies in the necessity to understand the effectiveness and patterns of digital media utilization in supporting the achievement of English language competencies relevant to the needs of business and industry. The research explored the way digital media applied in English language learning at the Department of Business Administration. It focuses on the types of digital media used, the challenges faced, and the impact on students' English skills. The study employs a qualitative method, incorporating classroom observations and semi-structured interviews with students and lecturers. Purposive sampling was applied. The population includes all students and lecturers in the department. The sample consists of second-semester students from Business Administration (II AB1 and II AB2), Business Management (II MB1–MB5) and seven English lecturers. These research results are expected to give insights for evaluation and decision-making. They will help the Department of Business Administration work towards its goal of developing internationally competitive management professionals.
The Effectiveness of Digital Media on Students' Language Competence at Manado State Polytechnic Walangitan Melania Rut; Reski Amalia S
ELS Journal on Interdisciplinary Studies in Humanities Vol. 9 No. 3 (2026): SEPTEMBER
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/sqjmgw20

Abstract

This study analysed the effectiveness of digital media use in enhancing students' language competence at Manado State Polytechnic, with a focus on mastery of Indonesian and English as essential competencies for academic contexts and workplace readiness. The study employs a qualitative approach with a descriptive-exploratory design to obtain a comprehensive understanding of students' learning experiences, patterns of digital media use, and their implications for the development of language skills. Research subjects were determined through purposive sampling, in which students were selected to represent each department at Manado State Polytechnic based on specific criteria, such as their level of engagement in digital media use and their language communication ability. Data were collected through in-depth interviews, participatory observation, and documentation studies of learning activities.. The outcomes of this study include a clear picture of the effectiveness of digital media use in language learning and the identification of factors influencing its success, covering pedagogical, technological, and student-related aspects. In addition, this study provided practical contributions for educators in systematically and contextually designing, selecting, and integrating digital media into the language learning process. Thus, the findings of this study can serve as a reference for developing adaptive and innovative digital-based learning strategies oriented toward improving students' communication competence in vocational education settings.
Co-Authors Irfiani Bakri Mega Fitri Wulandari Reski Amalia S