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All Journal Jurnal Gema Pustakawan
Deliza Zakir
Universitas Riau, Pekanbaru

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Analisis Strategi Komunikasi Layanan Perpustakaan Universitas Riau Di Era Pandemi COVID-19 Nurasmi; Deliza Zakir; Sumarni
Jurnal Gema Pustakawan Vol 10 No 1 (2022)
Publisher : Perpustakaan Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jgp.10.1.33-46

Abstract

The COVID-19 pandemic has changed the entire order of life, and has forced all libraries to innovate in order to continue to exist by implementing library communication strategies. This study aims to find out how the communication strategy of the Riau University library during the COVID-19 pandemic. The method used is a qualitative method with a descriptive approach. Data collection techniques were conducted by interview, observation, documentation, and literature study. Interviews were conducted with three internal library informants plus four external informants from among students. Data analysis was carried out with the stages of data reduction, data display, and finally data verification. The results showed that the communication strategy of the University of Riau library during the COVID-19 pandemic included three things, namely: 1) Running existing programs, 2) Developing applications for services in the form of e-forms, optimizing the use of social media in communication and information dissemination. . 3) Reducing sanctions. The conclusion of this study is that the service communication strategy carried out during the COVID-19 pandemic at the Riau University Library can have a positive impact on meeting the information needs of users.
Efektivitas Penggunaan Jurnal Langganan Dengan Pendekatan Perceived Usefullness di Perpustakaan Universitas Riau Deliza Zakir
Jurnal Gema Pustakawan Vol 10 No 1 (2022)
Publisher : Perpustakaan Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jgp.10.1.10-19

Abstract

This study aims to determine the causes of user difficulties in using the subscription E-Journal service system and to analyze the access to the subscription e-journal service system at the Riau University library. This research used quantitative methods. The population and sample in this study were students of the University of Riau as many as 100 students, using the Slovin formula. The data collection technique was carried out with a questionnaire containing statements that represented indicators of the perceived usefulness variable. The data was processed using descriptive statistics. The data obtained were tabulated and arranged in tabular form and then the percentage was calculated, and interpreted. The results of this study showed that only 25% of respondents stated that they had accessed the Lib.unri.ac.id website. and 95% access research journals through google search or google schoolar. As many as 97% needed journals for final assignments or other college assignments. 74% stated that the Riau University library did not carry out intensive promotion, and 98% stated that the Riau University library had to carry out intensive promotion. Then it was found that all respondents answered that the library had to do promotions. The conclusion of this study is that the effectiveness of using subscription journals with the Perceived Usefulness function approach for users at the University of Riau cannot be said to be effective and even students tend to barely know it, this is very unfortunate because subscription journals are expensive to use. In this case, In the future, the Riau University library must always carry out continuous and directed promotions.
Co-Authors Nurasmi Sumarni