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p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Siber International Journal of Sport Education
Hapzi Ali
Faculty of Economics and Business Bhayangkara, Jakarta, Indonesia
Education Social Sciences

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Competitive Advantage Analysis: Market Orientation and Entrepreneurial Orientation Afif Maulana Ibrahim; Hapzi Ali
Siber International Journal of Sport Education Vol. 1 No. 1 (2023): (SIJSE) Siber International Journal of Sport Education (July - September 2023)
Publisher : Siber Nusantara Review

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Abstract

Market orientation and entrepreneurial orientation are two important elements that can influence a company's competitive advantage. Market orientation focuses on the company's efforts to understand consumer needs and competition in the market, while entrepreneurial orientation emphasizes the company's ability to innovate, take risks, and be proactive in facing change. This article presents a literature review related to the influence of market orientation and entrepreneurial orientation on a company's competitive advantage. The results of this study are (1) market orientation has a significant influence on competitive advantage (2) entrepreneurial orientation has a significant influence on competitive advantage. (3) market orientation and entrepreneurial orientation have a simultaneous influence on competitive advantage.
Factors Influencing Competitive Advantage: Market Orientation and Innovation Afif Maulana Ibrahim; Hapzi Ali
Siber International Journal of Sport Education Vol. 1 No. 1 (2023): (SIJSE) Siber International Journal of Sport Education (July - September 2023)
Publisher : Siber Nusantara Review

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Competitive advantage is the main goal for companies that want to continue to exist and develop in a competitive market. Two important factors that influence the achievement of competitive advantage are market orientation and innovation. Market orientation helps companies to understand customer needs and respond to market dynamics, while innovation plays a role in creating unique new products and services. This article presents a literature review on the influence of market orientation and innovation on competitive advantage. The results of this study are: (1) Market orientation has a significant influence on competitive advantage. (2) Innovation has a significant influence on competitive advantage. (3) Market orientation and innovation have a simultaneous influence on competitive advantage.
Co-Authors Afif Maulana Ibrahim