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All Journal Siber International Journal of Sport Education
Mariyatul Qibtiyana
Master of Management Student, Faculty of Economics and Business, Bhayangkara University, Greater Jakarta, Indonesia
Education Social Sciences

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The Influence of Product Quality on Customer Satisfaction Through Loyalty Mariyatul Qibtiyana; Hapzi Ali
Siber International Journal of Sport Education Vol. 1 No. 1 (2023): (SIJSE) Siber International Journal of Sport Education (July - September 2023)
Publisher : Siber Nusantara Review

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Abstract

This study aims to analyze the effect of product quality on customer satisfaction and loyalty in the context of marketing management. Customer loyalty is a valuable asset for a company, where customer satisfaction plays an important role in creating loyalty. Good product quality can increase customer satisfaction, which in turn will encourage repeat purchases and recommendations to other potential customers. This study uses a qualitative method through a literature study that examines various sources related to marketing management, customer satisfaction, and loyalty. The results of the study indicate that there is a positive influence between product quality and customer satisfaction on customer loyalty. Thus, product quality not only affects satisfaction but also plays an important role in building sustainable customer loyalty. These findings underline the importance of companies to continue to improve product quality to ensure customer satisfaction and loyalty .
The Influence of Service Quality on Customer Trust Through Loyalty Mariyatul Qibtiyana; Hapzi Ali
Siber International Journal of Sport Education Vol. 1 No. 1 (2023): (SIJSE) Siber International Journal of Sport Education (July - September 2023)
Publisher : Siber Nusantara Review

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of service quality on customer satisfaction and how satisfaction plays a role in fostering customer loyalty. Using qualitative methods and literature review, this study explores various relevant scientific articles in the field of marketing management. The results show that good service quality has a significant impact on customer satisfaction. In turn, customer satisfaction has a positive impact on customer loyalty. Satisfied customers tend to continue using a company's products or services and are more likely to recommend them to others. Therefore, customer satisfaction serves as an important measure of a company's service success. Based on these findings, this study emphasizes the importance of improving service quality to improve customer satisfaction.
Co-Authors Hapzi Ali