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Esti Kiki Riski Sukran
akademi manajemen bisnis kendari

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The IMPLEMENTASI CORETAX ADMINISTRATION SYSTEM DENGAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT): ADMINISTRATION SYSTEM DENGAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) Aksan; Esti Kiki Riski Sukran; mandala bakti
JAMB:Journal of Digital Business and Management Vol. 1 No. 001 (2026): JAMB:Journal Of Digital Business And Management
Publisher : LPPM AMBKENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/r3jw1s42

Abstract

This study aims to analyze the implementation of the Coretax Administration System in Indonesia through the Unified Theory of Acceptance and Use of Technology (UTAUT) framework. This transformation is a strategic response to the challenges of the global digital economy, which demands data integration, service automation through pre-populated features, and risk-based oversight. The research method used is descriptive qualitative to explore taxpayer perceptions regarding four main pillars: performance expectations, effort expectations, social influence, and facilitating conditions. The results indicate that the primary benefit of Coretax lies in increased administrative efficiency and accuracy (performance expectancy). However, the complexity of the omnichannel system creates obstacles in the form of a steep learning curve (effort expectancy), especially for taxpayers with low digital literacy. Social validation from the professional community and tax consultants has proven crucial in reducing public resistance, while the stability of network infrastructure and responsiveness of technical assistance (facilitating conditions) determine the system's continued use. Real-world obstacles include the digital divide between regions, the risk of data migration, and the internal readiness of the tax authorities. The success of Coretax implementation depends not only on technological sophistication, but also on the harmony between system capabilities and user mental readiness. Tax authorities need to align performance expectations with inclusive ease of use. A well-targeted communication strategy and strengthened technical support are essential to shift taxpayer perceptions from mere mandatory compliance to trust-based technology adoption. Without this synergy, digitalization risks becoming a new administrative burden rather than an economic solution for the country.
PENGARUH PEMASARAN SOSIAL DAN LINGKUNGAN BSINIS TERHADAP KEPUTUSAN PEMBELIAN LAPTOP LENOVO: PENGARUH PEMASARAN SOSIAL DAN LINGKUNGAN BSINIS Esti Kiki Riski Sukran; Silfani Arfita Utami Arfah; Eko Marsolisdiono
JAMB:Journal of Digital Business and Management Vol. 1 No. 001 (2026): JAMB:Journal Of Digital Business And Management
Publisher : LPPM AMBKENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/nbm64k81

Abstract

This study aims to analyze the influence of social marketing and the business environment on Lenovo laptop purchasing decisions in Indonesia using a quantitative approach with multiple linear regression. The study population was Lenovo laptop consumers in urban areas of Indonesia, using a purposive sampling technique, resulting in 150 respondents. Primary data was collected through a questionnaire, which was tested for validity and reliability, and analyzed using SPSS version 26. The results showed the model had very high predictive power with an R-squared value of 0.937 (93.7%), meaning that social marketing (X1) and the business environment (X2) were able to explain 93.7% of the variation in purchasing decisions (Y), while the remaining 6.3% was influenced by other factors. Partially, social marketing has a significant positive effect on purchasing decisions (significance 0.001 < 0.05) through building consumer trust and a CSR image aligned with millennial/Gen Z values. The business environment also has a significant effect (significance 0.002 < 0.05) through easy service center access, competitive pricing stability, and adaptation to digital trends such as remote work post-pandemic. A simultaneous F-test yielded a significance value of 0.000 < 0.05, confirming the synergy of these two variables as key pillars of competitive strategy. These findings align with Social Marketing Theory (Kotler & Armstrong, 2019) and the PESTEL business environment theory (Crimmins, 2025). Practical implications for Lenovo include the need for consistent social campaigns while strengthening distribution networks to ensure long-term consumer loyalty in the competitive Indonesian laptop market. This research contributes to the development of consumer technology marketing literature in the VUCA digital era.
PENGARUH STRATEGI INOVASI PRODUK TERHADAP LOYALITAS PELANGGAN: PENGARUH STRATEGI INOVASI PRODUK Silfani Arfita Utami Arfah; Esti Kiki Riski Sukran; Wiwin Sultraeni
JAMB:Journal of Digital Business and Management Vol. 1 No. 001 (2026): JAMB:Journal Of Digital Business And Management
Publisher : LPPM AMBKENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/5tx5pm87

Abstract

This study aims to analyze the influence of product innovation strategy on customer loyalty in the face of increasingly competitive markets. Product innovation is viewed not merely as an aesthetic endeavor, but as a strategic instrument for maintaining relevance and meeting evolving consumer needs. The research method used was quantitative, with simple linear regression analysis on a sample of 120 respondents. Data was collected to test the extent to which innovation variables, including feature updates, quality, and design, can boost long-term customer commitment. The statistical analysis results indicate that product innovation strategy has a positive and significant influence on customer loyalty. This is evidenced by the t-value of 8.560 with a significance level of 0.000. The regression equation Y = 8.420 + 0.645X indicates that every increase in the innovation variable will be followed by a linear increase in customer loyalty. The findings also revealed a coefficient of determination (R2) of 0.412, meaning product innovation contributed 41.2% to loyalty, while the remaining 58.8% was influenced by other external factors such as brand image and service quality. The novelty of this study highlights the shift in consumer behavior, which is now more sensitive to functional innovation and product performance than simply physical design. Pragmatic consumers tend to have an emotional attachment to products that provide real solutions through technological advances. Theoretically, these results support the literature stating that failure to innovate will lead to a loss of market relevance. Practically, companies are advised to make functional innovation the foundation of customer trust while optimizing other supporting variables. These findings confirm that the integration of product value innovation and understanding consumer needs is key to creating a holistic and sustainable customer retention strategy amidst the dynamics of the modern industry.
Co-Authors Ahmad Hamid, Wiwin Sultraeni, Ria Rezky Amalia, Sumrani, Yacob Breemer Aksan Eko Marsolisdiono mandala bakti Silfani Arfita Utami Arfah