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All Journal Jurnal Pengabdian Masyarakat Multidisiplin
M.Thariq Assary
Universitas Muhammadiyah Yogyakarta
Aerospace Engineering Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGEMBANGAN UMKM WEDANG UWUH “MBAK DUK” DI DESA MANGUNAN, BANTUL, YOGYAKARTA Yessi Jusman; M.Thariq Assary; Henny febriani; Dea Anisya; M. Alfadha Tumahadi
Jurnal Pengabdian Masyarakat Multidisiplin Vol 5 No 3 (2022): Juni
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v5i3.2494

Abstract

Wedang uwuh was officially registered in the intangible cultural heritage in 2017. Wedang uwuh "mbak duk" efforts must be made to improve the quality of production and more modern marketing methods. This research was conducted using FGD and Mentoring/Coaching methods. The results of the research were the creation of a mini studio which was used for product photos, packaging changes and the giving of the wedang uwuh "mbak duk" logo on the packaging as product branding and the creation of an online media platform used for marketing activities. This activity is carried out periodically to foster and assist MSME partners to successfully use and utilize social media and market places to develop MSME product sales.
Co-Authors Dea Anisya Henny febriani Jusman, Yessi M. Alfadha Tumahadi