Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Journal Informatic, Education and Management (JIEM) Journal of Economics, Entrepreneurship, Management Business and Accounting
Aprilliantoni Aprilliantoni
Universitas Muhammadiyah Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Marketing Strategy Analysis: The Effect of 7P Marketing Mix on School Choice Decision Using PLS-SEM in Bekasi Aprilliantoni Aprilliantoni
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 4 (2026): Volume 4, Issue 4, July 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i4.1433

Abstract

Purpose – This study examines the influence of the 7P marketing mix on parents’ school choice decisions in the increasingly competitive private education sector in Bekasi, Indonesia. It addresses the limited evidence on the simultaneous effects of all seven marketing mix dimensions on school selection. Design/Methodology/Approach – A quantitative cross-sectional design was employed. Data were collected from 202 parents and prospective parents using purposive sampling and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings – The results indicate that promotion, process, and physical evidence significantly influence school choice decisions, with process emerging as the strongest predictor. In contrast, product, price, place, and people have no significant effect. Originality/Value – This study extends educational marketing research by simultaneously examining the complete 7P marketing mix framework in private school selection. The findings provide practical guidance for private schools to strengthen enrollment by prioritizing promotional strategies, improving service processes, and enhancing physical facilities.
PREPARING TECHNOLOGY-LITERATE TEACHERS: A STRATEGY FOR IMPROVING ICT COMPETENCE BASED ON SYSTEMATIC LITERATURE STUDY Cindi Fitriani; Elis Nur Hasanah; Lilik Nihayah; Aprilliantoni
Journal Informatic, Education and Management (JIEM) Vol 8 No 2 (2026): AUGUST
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v8i2.384

Abstract

Teacher competence in Information and Communication Technology (ICT) is a key pillar of digital education transformation. However, studies show that the digital literacy gap among educators remains a systemic challenge in developing countries, including Indonesia, due to generational differences, infrastructure limitations, and the absence of measurable ICT standards. This study aims to formulate strategies for improving teacher ICT competence based on a synthesis of recent literature. Using library research with a systematic approach to indexed journals (2023–2026) and textbooks (2018–2026), data were analysed through thematic content analysis and narrative synthesis. Findings reveal four strategic pillars: locally adapted UNESCO CFT frameworks; sustainable andragogical and micro-learning training; digital communities of practice with peer mentoring; and incentive systems integrated with project-based digital portfolios. Key barriers include technostress among senior teachers, lack of institutional support, and urban-rural infrastructure disparities. The main contribution of this research is providing an integrated, evidence-based strategic model for enhancing teacher ICT competence that bridges policy, practice, and local context in developing countries. The study concludes that strategies must be holistic and contextual. Policy recommendations include measurable competency standards, sustainable budgets, and community-based online professional development platforms.
DIGITAL CLASSROOM REVOLUTION: A STUDY OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IMPLEMENTATION IN INDONESIAN EDUCATION THROUGH LITERATURE STUDY Nurjanah; Sulmiah; Ida Saidah; Aprilliantoni
Journal Informatic, Education and Management (JIEM) Vol 8 No 2 (2026): AUGUST
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v8i2.404

Abstract

The development of digital technology through the use of ICT has driven educational transformation , especially in supporting the implementation of the Independent Curriculum which emphasizes flexible , innovative , and student- centered learning . This study uses a literature study method by analyzing 15 books and 25 journal articles to examine the application of digital technology , supporting and inhibiting factors , its impact on learning , and the prospects for digital education in Indonesia. The results of the study show that digital technology has transformed traditional learning into a more interactive , collaborative , and learner - oriented one . Although supported by the Independent Curriculum policy , its implementation still faces obstacles such as the digital access gap, limited infrastructure , and low digital literacy of educators . However , the use of technology has been proven to increase student motivation , participation , and learning outcomes . In addition , the development of artificial intelligence and adaptive learning is expected to further support the personalization of learning . The study concludes that the success of the digital classroom revolution requires equal access , increased digital competence , changes educational culture , and sustainable policies to realize adaptive and inclusive education in Indonesia .
Co-Authors Cindi Fitriani Elis Nur Hasanah Ida Saidah Lilik Nihayah Nurjanah Sulmiah