Ni Kade Juli Rastitiati
Bali Tourism Polytechnic

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Multilingual Signs: The Linguistic Landscape in Nusa Dua Tourist Area, Bali Ni Kade Juli Rastitiati; I Gusti Ngurah Agung Suprastayasa
LACULTOUR: Journal of Language and Cultural Tourism Vol. 1 No. 1 (2022): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1132.736 KB) | DOI: 10.52352/lacultour.v1i1.783

Abstract

This research aimed at finding out and describing the profile of linguistic lanscape, namely the languages used in the informational signs in Nusa Dua, Bali tourist destination. These signs can include information boards, warning boards, prohibition board, and boards for the name of hotels, buildings, restaurants, food courts, spa, shopping center and hospital. This research was a qualiatative in nature through describing the languages used in the tourist destination. The data was obtained by means of handphone camera, and about 116 visual pictures were collected. The results showed that there are 8 (eight) variations in the use of languages in the linguistic landscape in Nusa Dua, Bali tourist destination. The eight variations were: 1) Indonesian 2). English, 3). bilingual Indonesian and English, 4). bilingual English and Indonesian, 5). bilingual Balinese and English, 6). multilingual Balinese, Indonesian and English, 7). multilingual Japanese, English, Chinese and Korean, and 9) multilingual Balinese, English, Japanese, Chinese. Russian, Hindi, Jerman, Korean, Indonesia and French
The Linguistic Landscape at I Gusti Ngurah Rai International Airport, Bali: Users’ Attitudes Ni Kade Juli Rastitiati
LACULTOUR: Journal of Language and Cultural Tourism Vol. 2 No. 1 (2023): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v2i1.1104

Abstract

This study aimed at finding out and describing the linguistic landscape (LL) at I Gusti Ngurah Rai International Airport (IGNRIA), and the users’ attitudes towards the LL. The data of LL was gathered by capturing textual forms of a language/languages by a handphone camera, while the data on users’ attitudes was collected through interviewing airport users. The users as respondents were determined based on a number of criterias, such as nationality, age and education. The result of the study showed that: 1). The LL at IGNRIA made use of 7 (seven) variations of language used, namely: a. Indonesian, b). English, c). Indonesian-English, d). English-Indonesian, e). Balinese-English, f). English-Chinese and g). Balinese script-English. 2). Regarding the attitudes towards LL, the users agreed the importance existence of LL at IGNRIA, in which bilingual Indonesian-English was used, instead of Indonesian or English written monolingually. In relation with the configurational composition, some users stated that Indonesian must be on top of English; while the others thought that either Indonesian or English can be on top, as long as it was clear and informative. Futhermore, users strongly supported the use of Balinese and Balinese Script in LL whuch may function as area identity symbol, as well as maintaining the local genius of Balinese culture. Users even stated that the use of Balinese can be a tourist attraction and knowledge which was good to learn. The use of a foreign language other than English was welcome as long as it was intended to fulfil the information needs of the airport users.