Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Fokus Abdimas
Nawang Cahya Ningrum
Fakultas Ekonomi dan Bisnis,1Fakultas Ekonomi dan Bisnis, Universitas YPPI Rembang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Optimalisasi Branding UMKM Sop Buah Pandawa melalui Promosi Digital Nawang Cahya Ningrum; Annisa Agustin; Damayanti Damayanti
Fokus ABDIMAS Vol. 5 No. 1 (2026): April 2026
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/pcrk9e42

Abstract

MSMEs are one of the sectors that have an important role in supporting the community's economy. However, many MSMEs still face obstacles in promotion and business identity development, causing product marketing to be less optimal. This community service activity was carried out at Sop Buah Pandawa MSME with the aim of increasing product sales through digital promotion. The methods used in this activity included observation, problem identification, program planning, implementation, and evaluation. The programs carried out included creating a TikTok account and promotional content, installing business banners, placing stickers on the cart, and installing tablecloths to improve the appearance of the business place. The results showed changes in the business appearance so that it looked neater, more attractive, and easier for consumers to recognize. In addition, the use of social media helped expand product promotion to the community. Based on the activities that have been carried out, branding optimization and digital promotion can help increase consumer attraction, expand product marketing, and support the development of Sop Buah Pandawa MSME to compete better with similar businesses. Keywords: MSMEs, branding, digital promotion
Co-Authors Annisa Agustin Damayanti Damayanti