Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Manajemen Sistem Informasi Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Nurul Komariyatin
Universitas Islam Nahdlatul Ulama Jepara, Jepara, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh Fear of Missing Out (FoMO) dan User Generated Content terhadap Purchase Decision Skincare Facetology Gen Z Di Tiktok Shop Dengan Purchase Intention Sebagai Mediasi Meilia Rahmawati; Nurul Komariyatin
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i4.7759

Abstract

Tingginya perhatian masyarakat terhadap akses penampilan dan perawatan kulit mendorong sektor kecantikan di Indonesia untuk berkembang pesat. Penelitian ini menggunakan pendekatan kuantitatif yang bertujuan menganalisis efek Fear of Missing Out maupun User Generated Content terhadap Purchase Decision dengan Purchase Intention sebagai mediasi. Populasi penelitian yaitu Gen Z yang pernah membeli Facetology melalui tiktok shop dengan jumlah sampel 110 responden dengan metode purposive. Temuan penelitian ini menunjukkan bahwa FoMO tidak berpengaruh signifikan terhadap purchase intention, sedangkan UGC berpengaruh positif dan signifikan terhadap purchase intention. Selanjutnya, purchase intention, FoMO dan UGC terbukti berpengaruh positif dan signifikan terhadap purchase decision. Hasil uji mediasi menunjukkan bahwa purchase intention tidak memediasi hubungan antara FoMO dan purchase decision, namun mampu memediasi hubungan antara UGC dan purchase decision. Temuan ini menunjukkan bahwa UGC memiliki peran yang dominan dibandingkan dengan FoMO dalam membentuk purchase intention dan purchase decision konsumen skincare facetology di tiktok shop.
The Effect of Service Quality on Customer Loyalty by Mediating Variable Customer Trust and Customer Satisfaction in Taman Kopi Resto Dwi Ihsanudin; Nurul Komariyatin
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1225

Abstract

The development of the restaurant industry has shifted to become part of the lifestyle and a means of social interaction, especially for Millennials and Gen Z. This phenomenon requires business actors to improve service quality to retain consumers amidst intense competition. This study aims to analyze the effect of Service Quality on Customer Loyalty by positioning Customer Trust and Customer Satisfaction as mediating variables at Taman Kopi Resto. This study uses a quantitative approach with a survey method. Data were collected through questionnaires from 154 respondents selected using a purposive sampling technique. Data analysis was performed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) via SmartPLS 4 software. The results showed that Service Quality had no significant direct effect on Customer Loyalty. However, Service Quality was proven to have a positive and significant effect on Customer Trust and Customer Satisfaction. The mediation test results revealed that Customer Trust and Customer Satisfaction act as full mediators, where customer trust was found to have a stronger influence in forming loyalty compared to customer satisfaction. These findings imply that Taman Kopi Resto needs to prioritize building trust through service consistency to create long-term loyalty.
The Effect of Service Quality on Customer Loyalty by Mediating Variable Customer Trust and Customer Satisfaction in Taman Kopi Resto Dwi Ihsanudin; Nurul Komariyatin
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1225

Abstract

The development of the restaurant industry has shifted to become part of the lifestyle and a means of social interaction, especially for Millennials and Gen Z. This phenomenon requires business actors to improve service quality to retain consumers amidst intense competition. This study aims to analyze the effect of Service Quality on Customer Loyalty by positioning Customer Trust and Customer Satisfaction as mediating variables at Taman Kopi Resto. This study uses a quantitative approach with a survey method. Data were collected through questionnaires from 154 respondents selected using a purposive sampling technique. Data analysis was performed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) via SmartPLS 4 software. The results showed that Service Quality had no significant direct effect on Customer Loyalty. However, Service Quality was proven to have a positive and significant effect on Customer Trust and Customer Satisfaction. The mediation test results revealed that Customer Trust and Customer Satisfaction act as full mediators, where customer trust was found to have a stronger influence in forming loyalty compared to customer satisfaction. These findings imply that Taman Kopi Resto needs to prioritize building trust through service consistency to create long-term loyalty.
Co-Authors Dwi Ihsanudin Meilia Rahmawati