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All Journal Multidisciplinary Indonesian Center Journal JIAI (Jurnal Ilmiah Akuntansi Indonesia)
Satya Fauziah
Institut Teknologi dan Bisnis Asia Malang
Religion Humanities Earth & Planetary Sciences Education Other

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HERITAGE EDUCATION-BASED SERVICE LEARNING MODEL: AN EXPERIENTIAL STUDY ON THE PORTUGUESE SHIP "FLOR DE LA MAR", MELAKA, MALAYSIA Satriadi Satriadi; Ditya Wardana; Satya Fauziah; Andreas Ronaldo; Maya Macia Sari; Muhammad Rendy Awali
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 3 (2026): Vol. 03 No. 3 Edisi Juli 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i3.2560

Abstract

Heritage education-based community engagement serves as an approach that integrates historical understanding, cultural values, and social responsibility through direct experiential learning at heritage sites. This Service Learning program was conducted at the Portuguese Ship “Flor De La Mar” in Melaka, Malaysia, with the aim of strengthening students' heritage literacy while supporting the museum in enriching its educational and interpretive materials. The activities included field observation, guided cultural learning, collaboration in developing basic informational content, and structured student reflections. The program enhanced students' understanding of Melaka's maritime history, multicultural exchanges, and the importance of cultural heritage preservation. Additionally, the museum benefited from improved educational communication strategies and increased use of digital media for public engagement. The program also encouraged greater involvement of local communities and young visitors in appreciating the historical significance of Flor De La Mar. Overall, this heritage education- based Service Learning initiative strengthened contextual learning, cultivated cultural awareness among students, and fostered sustainable collaboration between the university and the heritage management community.
TRANSFORMASI DIGITAL UMKM: PERAN PEMASARAN DIGITAL TERHADAP KEBERLANJUTAN KEUANGAN MELALUI PERTUMBUHAN PENJUALAN Ditya Wardana; Satya Fauziah
JIAI (Jurnal Ilmiah Akuntansi Indonesia) Vol. 10 No. 2 (2025): Edisi Oktober
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jiai.v10i2.4195

Abstract

Studi ini menguji dampak pemasaran digital terhadap keberlanjutan finansial UMKM, dengan pertumbuhan penjualan sebagai variabel mediasi. Latar belakang studi ini menekankan pentingnya transformasi digital dalam meningkatkan daya saing dan ketahanan finansial UMKM dalam menghadapi persaingan bisnis yang semakin ketat. Metodologi penelitian menggunakan teknik kuantitatif dengan menggunakan survei. Sampel dipilih berdasarkan kriteria UMKM yang telah beroperasi minimal dua tahun dan menerapkan metode pemasaran digital. Berdasarkan parameter tersebut, 192 UMKM teridentifikasi di Jawa Timur. Analisis data dilakukan dengan menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) melalui SmartPLS untuk menguji korelasi langsung dan tidak langsung antar variabel. Temuan penelitian menunjukkan bahwa pemasaran digital secara substansial meningkatkan pertumbuhan penjualan dan keberlanjutan finansial. Pertumbuhan penjualan terbukti meningkatkan keberlanjutan finansial. Variabel pertumbuhan penjualan secara signifikan memediasi hubungan antara pemasaran digital dan keberlanjutan finansial. Temuan ini menguatkan paradigma Resource-Based View (RBV), yang menggarisbawahi pentingnya kemampuan digital sebagai aset strategis untuk mencapai keunggulan kompetitif dan stabilitas keuangan yang berkelanjutan.
Co-Authors Andreas Ronaldo Maya Macia Sari Muhammad Rendy Awali Satriadi Satriadi Wardana, Ditya