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Hery Sutanto
Universitas Pembangunan Nasional "Veteran" Yogyakarta
Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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The Effect Of Electronic Word Of Mouth, Self Congruity And Brand Awareness On E-Purchase Intention In Crsl Brands (Survey On Tiktok Shop User Students In Sleman Regency, Yogyakarta) Anastasia Ines Chyntia Putri; Surpiko Hapsoro Darpito; Hadi Oetomo; Hery Sutanto
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3538

Abstract

This study aims to determine the effect of electronic word of mouth (eWOM), self-congruity, and brand awareness on e-purchase intention for the CRSL brand. The data collection technique employed is non-probability sampling with a purposive sampling method. The data analysis method in this study uses multiple regression analysis techniques through SPSS 23. This research adopts a causal associative design using a quantitative approach. The population in this study consists of all students who use TikTok Shop and are familiar with the CRSL brand in Sleman Regency, Yogyakarta. The sample size used in this study is 100 respondents. The results reveal that eWOM, self-congruity, and brand awareness collectively have a positive and significant effect on e-purchase intention. Furthermore, eWOM individually has a positive and significant effect on e-purchase intention, self-congruity has a positive and significant effect on e-purchase intention, and brand awareness also has a positive and significant effect on e-purchase intention
Managing Job Stress to Boost Employee Performance: A Case Study at Rumah Sakit X Zulfikar Muhammad Hasan; Kanina Sista; Hery Sutanto; Primadia Putri Harmastuti; Nurendah Shinta Rachmawati
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3587

Abstract

This study examines the relationship between job stress, job satisfaction, and employee performance, focusing on the mediating role of job satisfaction. The research was conducted at Rumah Sakit X with 118 respondents, comprising non-medical staff, who completed a structured questionnaire. The findings reveal a strong negative correlation between job stress and employee performance, indicating that higher levels of stress are associated with lower employee productivity and effectiveness. Additionally, job stress was found to have a significant indirect negative impact on employee performance when mediated by job satisfaction. This suggests that job stress not only directly hampers performance but also reduces job satisfaction, which in turn further diminishes employee performance. The study underscores the importance of managing workplace stress to foster better job satisfaction and improve overall performance. These findings emphasize the need for organizations to implement stress management strategies and create supportive environments that promote employee well-being. By addressing the root causes of job stress and enhancing job satisfaction, organizations can mitigate its adverse effects on performance, ensuring a more productive and engaged workforce. The results contribute to the growing body of research linking workplace stress, satisfaction, and performance, providing actionable insights for organizational improvement.
Co-Authors Anastasia Ines Chyntia Putri Hadi Oetomo Kanina Sista Nurendah Shinta Rachmawati Primadia Putri Harmastuti Surpiko Hapsoro Darpito Zulfikar Muhammad Hasan