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All Journal INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE
Subambang Harsono
Universitas Islam Negeri Sumatera Utara, Indonesia
Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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ISLAMIC MORAL ECONOMY IN TRANSITION: THE SHIFT FROM RELIGIOUS ETHICS TO MARKET MORALITY IN INDONESIA’S HALAL INDUSTRY Subambang Harsono; Zuhrinal M. Nawawi
International Journal of Cultural and Social Science Vol. 7 No. 1 (2026): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v7i1.1246

Abstract

The halal lifestyle phenomenon in Indonesia reflects social, cultural, economic, and spiritual shifts within urban Muslim communities. This study analyzes how pious values are commodified and consumed within capitalist modernity. Using an interpretive qualitative approach with cultural ethnography, the study includes interviews, participant observation, and digital discourse analysis of halal industry actors, middle-class Muslim consumers, and the hijrah community in Medan, Deli Serdang, and Binjai. Reflexive thematic analysis and Critical Discourse Analysis (CDA) uncover the dynamics of meaning, symbols, and ideology in halal consumption. The findings reveal three key points: (1) the commodification of piety as an economic asset; (2) performative Muslim identity through digital media; and (3) the shift from Islamic moral economy to moral capitalism. This study offers an interdisciplinary perspective on halal lifestyle as both a consumption practice and an ideological discourse that negotiates spirituality, identity, and capitalism, contributing to the development of Islamic consumer culture and ethical business practices.
Co-Authors Zuhrinal M. Nawawi