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All Journal Journal of Language and Pragmatics Studies
Tayo Adebayo
Osun State University, Osogbo, NIGERIA
Humanities Languange, Linguistic, Communication & Media Social Sciences

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Conceptualising love in Yorùbá socio-cultural contexts Tayo Adebayo
Journal of Language and Pragmatics Studies Vol. 5 No. 2 (2026): August 2026
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jlps.v5i2.162

Abstract

The examination takes a novel approach to how the Yorùbá culture conceptualises love. The rationale for the study is that, while many studies examine proverbs related to love and marriage, none have focused solely on proverbs about love. The scarcity of such studies has left a vital gap in research exploring how love is contextualised in both romantic and non-romantic contexts. The present study, therefore, investigates how the Yoruba tribe contextualises love within its socio-cultural milieu. Guided by Searle's (1969) speech act theory and Brown and Levinson’s (1987) politeness theory, the study collected data through purposive sampling, gathering Yoruba love proverbs from two Yoruba language tutors. The study’s findings demonstrate that Yorùbá love proverbs and expressions comment on love in both romantic and non-romantic contexts. Love in a romantic context depicts love as a feeling and commitment, while love in a non-romantic context presents love as a foundational factor in human relationships and love as a means of negotiating one’s needs at the expense of others. This research contributes to African cultural studies by demonstrating how foundational cultural concepts like love are encoded, transmitted, and negotiated through oral traditions, offering necessary insight into Yorùbá worldview and social relationality.
Impoliteness and turn taking in selected Gbas Gbos interaction among Nigerians on X Tayo Adebayo; David Esuola
Journal of Language and Pragmatics Studies Vol. 5 No. 2 (2026): August 2026
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jlps.v5i2.163

Abstract

Impoliteness strategies, a concept that underscores how people’s self-worth is bruised in interactions, have been investigated at different levels in Nigerian scholarship, particularly on social media. Most of these studies have been premised on socio-political issues, whereby Nigerians have employed impoliteness strategies towards government authority. Few studies have explored impoliteness and turn-taking strategies among Nigerians on X. This gap necessitated the present study to examine the impoliteness strategies and turn-taking in gbas gbos interaction among Nigerian netizens on X. The study’s data was collected using a purposive data collection approach from X social media platform. The data was bound by Culpeper’s (1996) impoliteness framework and conversation analysis by Harvey Sacks et al. (1975). The study’s findings unwrapped that gbas gbos interactions are marked with gross impoliteness, using strategies such as bald-on-record, positive, negative, and mock or sarcasm impoliteness. Conversational analysis via turn-taking highlighted how the participants observed turn-taking rules during the interaction.
Co-Authors David Esuola