Erna Wigati
Sekolah Tinggi Ilmu Ekonomi Pariwisata API

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Implementation of The "Element of Surprise" Concept in The Development of Sustainable Tourism Attractions in Rural Community-based Tourism Destination Setiawan Priatmoko; Yitno Purwoko; Erna Wigati; Lóránt Dénes Dávid
Journal of Tourism and Economic Vol. 9 No. 1 (2026): Edisi 17 Jul 2026
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/yw2me245

Abstract

This study examines the application of the "Element of Surprise" concept as a strategic innovation in developing tourism village attractions while maintaining sustainable tourism principles. In a highly competitive tourism market, tourism villages should present not only authentic but also memorable and unique experiences for visitors. Through a qualitative descriptive approach, this research explores how unexpected events, hidden spots, and unique interactive activities can be engineered to trigger positive emotions and memorable experiences (memorable tourism experiences). The results demonstrate that integrating the element of surprise with local knowledge and environmental conservation significantly enhances visitor satisfaction. Crucially, this positive emotional response potentially promotes powerful word-of-mouth marketing without compromising the destination's unique cultural and ecological characteristics. This model provides a practical framework for tourism village managers to design creative, low-cost, high-impact attraction programs.
The strategic role of cleanliness in enhancing service quality: a case of green world hotel zhongxiao taipei Erna Wigati; Henny Kustini; Anggi Bayu Pradana
Journal of Gastro Tourism Vol. 4 No. 1 (2026): February 2026
Publisher : Surya Hijau Manfaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/jogasto.v4i1.652

Abstract

This research aims to analyse the role of cleanliness in supporting service quality at Green World Hotel Zhongxiao, Taipei, Taiwan. The research methodology used is a descriptive qualitative approach with data collection techniques including observation, interviews, and documentation. The research focuses on the implementation of cleanliness standard operating procedures (SOPs) by the hotel post-pandemic recovery challengges. The research results show that Green World Hotel Zhongxiao has optimally implemented cleanliness thru the use of cleaning tools according to the hotel's established SOPs, periodic cleaning of hotel areas, monthly disinfectant spraying, and regular monthly evaluation meetings with all hotel staff. In addition, guest rooms are cleaned according to applicable SOPs, and all hotel facilities are cleaned periodically to maintain cleanliness and guest comfort standards. Therefore, cleanliness plays a significant role in maintaining the quality of service and the hotel's positive image at Green World Hotel Zhongxiao.