<![CDATA[General Background Agrotourism integrating hands-on learning experiences serves as a vital innovation within the modern hospitality industry. Specific Background Kopi Luwak Cikole operates as an animal welfare-certified agribusiness model, offering interactive programs featuring transparent production processes and multilingual guidance. Knowledge Gap Comprehensive evaluations structurally linking these specific interactive programs to premium market consumer behavior and business profitability remain limited. Aims This study investigates the connection between learning components, tourist interest, absolute guest contentment, and financial transactions at this destination. Results Qualitative descriptive analysis reveals that direct animal interaction and open production viewing generate a 100% positive feedback rate. This absolute contentment translates into spontaneous on-site purchases, strong word-of-mouth recommendations, and sustained international export orders, positioning the enterprise in SWOT Quadrant I with a strong internal foundation. Novelty This research demonstrates that integrating strict animal welfare principles with transparent agribusiness education yields exceptionally high profit margins and unparalleled customer loyalty. Implications Management should expand digital marketing reach and scale production capacity to capitalize on current market positioning and ensure sustainable commercial growth. Highlights Interactive animal programs achieve perfect positive consumer feedback. Transparent production viewing directly stimulates international export orders. Strategic evaluation confirms strong market positioning requiring capacity expansion. Keywords: Educational Tourism, Civet Coffee,Animal Welfare, SWOT Analysis, Word Of Mouth]]>
