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This Author published in this journals
All Journal Jurnal Manajemen Journal of Halal Industry Studies
Bunga Aulia Khafifa
Universitas Islam Negeri Sunan Kalijaga Yogyakarta
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh halal awareness, electronic word of mouth, dan brand trust terhadap keputusan pembelian kosmetik halal glad2glow pada mahasiswa muslim Bunga Aulia Khafifa; Mukhammad Yazid Afandi; Muhamad Maimun
Journal of Halal Industry Studies Vol. 5 No. 2 (2026): Journal of Halal Industry Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jhis.v5i2.3305

Abstract

The decision to purchase halal cosmetics among the younger generation is influenced by various religious, digital, and psychological factors; however, previous research findings have shown inconsistent results. This study aims to analyze the influence of halal awareness, electronic word of mouth (e-WOM), and brand trust on the decision to purchase Glad2Glow halal cosmetics among Muslim students at Sunan Kalijaga State Islamic University in Yogyakarta. The study employed a quantitative approach using a survey design involving 110 respondents selected through purposive sampling. Data were collected via a Likert-scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that halal awareness and electronic word of mouth do not have a significant effect on purchasing decisions. Conversely, brand trust was found to have a positive and significant effect on purchasing decisions, indicating that trust in product quality, brand reputation, and halal certification are key considerations for consumers when making purchasing decisions. Collectively, these three variables explain 72.2% of the variation in purchasing decisions, while the remainder is influenced by other factors outside the research model. These findings confirm that, among Muslim college students, brand trust plays a more dominant role than halal awareness or information obtained through digital media in shaping purchasing decisions for halal cosmetics. The research results have implications for the development of marketing strategies in the halal cosmetics industry, with an emphasis on strengthening consumer trust in brands.
Manajemen Manajemen Risiko Pembiayaan Bermasalah (NPF) pada BPRS Indonesia: Pendekatan Fiqih dan Regulasi Bunga Aulia Khafifa; Joko Setyono; Rafidah Rizky Nasution
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8404

Abstract

This study aims to analyze Non-Performing Financing (NPF) risk management in Sharia Rural Banks (BPRS) in Indonesia from the perspectives of fiqh muamalah (Islamic commercial jurisprudence) and regulatory frameworks. A qualitative approach was employed, utilizing a literature review method that analyzed OJK regulations, DSN-MUI fatwas (religious rulings), scholarly journals, and literature on Islamic banking. The findings indicate that NPF risk management in BPRS involves three primary stages: financing feasibility analysis, financing monitoring, and the handling of problematic financing through restructuring, collection, and collateral execution. However, practical implementation faces various challenges, such as the poor quality of financing analysis, limitations in monitoring systems, and the suboptimal application of risk-sharing principles within financing contracts. From the perspective of fiqh muamalah, NPF management must be grounded in the principles of justice (adl), mutual assistance (ta’awun), trustworthiness (amanah), and the prohibition of causing harm (la dharar wa la dhirar). Meanwhile, OJK regulations and DSN-MUI fatwas provide a comprehensive legal framework for financing risk management, although implementation requires further strengthening at the BPRS operational level. This study underscores the importance of integrating Sharia principles with regulatory requirements to bolster financing risk management and support the realization of maqashid sharia (the objectives of Sharia) within BPRS in Indonesia.
Co-Authors Joko Setyono Muhamad Maimun Mukhammad Yazid Afandi Rafidah Rizky Nasution