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All Journal Journal of Creative Power and Ambition (JCPA)
Khas Sukma Mulya
Universitas Muhammadiyah Bima; Indonesia
Economics, Econometrics & Finance

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The Effect of Service Quality, Business Location, Products, and Trust on Customer Satisfaction of Micro-Businesses in the Culinary Sector in Bima City Nurlaila; muhammad rizkan; syafruddin; Khas Sukma Mulya
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v4i02.1734

Abstract

This study aims to analyze the influence of service quality, business location, product, and trust on customer satisfaction for micro-enterprises in the culinary sector in Bima City. The study employs a quantitative approach using a survey method involving 96 respondents selected through purposive sampling. Data were collected via questionnaires using a Likert scale and analyzed using multiple linear regression with the aid of SPSS. As the residual normality test results did not meet the assumption of normality, parameter significance testing was conducted using the bootstrapping method. The results indicate that, individually, service quality and trust do not have a significant effect on customer satisfaction, whereas business location and product have a positive and significant effect. Simultaneously, service quality, business location, product, and trust significantly influence customer satisfaction (F = 53.788; Sig. < 0.001). The Adjusted R-squared (R²) value of 0.690 indicates that 69% of the variation in customer satisfaction can be explained by the four research variables, while the remaining 31% is influenced by factors outside the research model. These findings suggest that business location and product quality are the dominant factors in enhancing customer satisfaction for culinary micro-enterprises in Bima City.
Medium-sized Business Actors' Perceptions of Taxes and Their Implications for Business Competitiveness in Bima City Sinta Nurfiani; Rizky Amelia; Khas Sukma Mulya
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v4i02.1718

Abstract

This study aims to examine the perceptions of medium-sized business owners in Bima City toward income tax and to explore the implications of taxation for the sustainability of medium-sized enterprises. This study employed a qualitative descriptive approach to explore the perceptions of medium-sized business owners in Bima City toward income tax and to examine its implications for the sustainability and competitiveness of their businesses through interviews, observations, and documentation. The collected data were analyzed using the Miles and Huberman interactive analysis model, while the trustworthiness of the findings was ensured through credibility, transferability, dependability, and confirmability based on the framework proposed by Lincoln and Guba. Based on the findings, this study concludes that the perceptions of medium-sized business owners toward taxation in Bima City differ according to their level of tax knowledge, with greater tax literacy leading to more positive attitudes toward tax compliance and business responsibility. The findings also indicate that the impact of taxation on business competitiveness is strongly influenced by entrepreneurs' financial capacity, managerial competence, and ability to manage tax obligations effectively. Overall, the study highlights that improving tax literacy, financial management, and tax compliance practices is essential for enhancing the sustainability and competitiveness of medium-sized enterprises in Bima City.
Analysis of Socio-Cultural Factors Influencing the Acceptance of Women as Business Executives M. Alvin Faiz; Khas Sukma Mulya; Muhammad Rizkan
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v4i02.1719

Abstract

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Co-Authors M. Alvin Faiz muhammad rizkan Nurlaila Rizky Amelia Sinta Nurfiani syafruddin