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All Journal Ecobankers : Journal of Economy and Banking Jurnal Ekonomi dan Bisnis Islam
Deva Arta Nola
Universitas Islam Bunga Bangsa Cirebon
Religion Economics, Econometrics & Finance Social Sciences

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Peran Media Digital Dalam Managemen Lembaga Filantropi Di Era Generasi Z Deva Arta Nola; Erla Deliyana; Hasrin Putri Arti Hasrin; Salwaa Mumtazah
Quranomic: Jurnal Ekonomi dan Bisnis Islam Vol. 5 No. 2 (2026): Quranomic: Jurnal Ekonomi dan Bisnis Islam
Publisher : Fakultas Ekonomi dan Bisnis Islam IIQ An Nur Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37252/jebi.v5i2.2895

Abstract

Penelitian ini bertujuan untuk menganalisis peran generasi Z sebagai pelaku ekonomi di era digital, khususnya dalam konteks kewirausahaan muda yang berkembang melalui platform e-commerce. Generasi Z dikenal sebagai kelompok usia yang tumbuh di tengah kemajuan teknologi digital, sehingga memiliki kemampuan adaptasi yang tinggi terhadap sistem ekonomi berbasis teknologi. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode observasi dan studi literatur untuk memahami strategi, motivasi, dan dampak kegiatan ekonomi digital yang dilakukan oleh generasi muda. Hasil penelitian menunjukkan bahwa generasi Z tidak hanya berperan sebagai konsumen, tetapi juga sebagai produsen dan inovator ekonomi digital. Temuan ini menunjukkan pentingnya dukungan pemerintah dan lembaga pendidikan dalam mengembangkan potensi wirausaha digital di kalangan generasi muda.
The Role of Generation Z as Economic Actors in the Digital Age: Analysis of the Phenomenon of Youth Entrepreneurship on E-Commerce Platforms Deva Arta Nola; Erla Deliyana; Salwaa Mumtazah; Hasrin Putri Arti; Gama Pratama
Ecobankers : Journal of Economy and Banking Vol. 7 No. 1 (2026): Ecobankers : Journal of Economy and Banking
Publisher : Prodi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/ecobankers.v7i1.3646

Abstract

This research aims to analyze the role of Generation Z in developing the digital economy in Indonesia, with a focus on the phenomenon of successful young entrepreneurs at a young age through the utilization of technology and digital marketing strategies. One of the real examples is a 16-year-old teenager who managed to achieve a turnover of five billion rupiah in 1.5 years through a hard selling strategy of imported hair accessories products on the e-commerce platform. This phenomenon illustrates that Generation Z has high adaptability to technological developments and the courage to innovate in the digital era. The research method used is qualitative descriptive with a case study approach. The research results show that the success of the young entrepreneur is supported by the utilization of digital marketing strategies, creativity in product branding, and the ability to read market trends quickly. This finding reinforces the view that Generation Z has great potential as a driver of the national digital economy in the future Keywords: Generation Z, Digital Economy, Young Entrepreneur, Hard Selling, E-Commerce
Co-Authors Erla Deliyana Erla Deliyana Gama Pratama Hasrin Putri Arti Hasrin Putri Arti Hasrin Salwaa Mumtazah Salwaa Mumtazah