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All Journal Komunika: Jurnal Ilmu Komunikasi
Revinda Mauliatiz Zahroh Hakiki
Universitas Muhammadiyah Malang
Languange, Linguistic, Communication & Media Social Sciences

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Strategi Barter Kolaborasi dengan Influencer untuk Promosi Pariwisata Smartway Tours Revinda Mauliatiz Zahroh Hakiki; Nurudin
KOMUNIKA Vol. 13 No. 2 (2026): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v13i2.21896

Abstract

The paradigm shift toward Society 5.0 demands tourism promotion strategies that are authentic and capable of addressing cost-related challenges. This study analyzes the implementation and effectiveness of influencer collaboration through barter as an adaptive promotional model. Using a descriptive qualitative approach with source triangulation through interviews, observations, and documented studies, the findings show that influencer selection prioritizes value fit and authentic storytelling quality over quantitative metrics as the initial screening. This model is sustained through a rational exchange in which brands gain cash-flow optimization, visibility, and credibility, while influencers gain experience and long-term credibility maintenance. This strategy has proven effective in generating curiosity and producing strategic lead generation at the Middle of the Funnel (MOFU), ultimately supporting conversions.
Co-Authors Nurudin