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All Journal IJBE (Integrated Journal of Business and Economics) Jurnal Administrasi dan Manajemen
Adhika Putra Wicaksono
Universitas Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Digital Content Marketing for Enhancing Indonesia’s Tourism Industry Adhika Putra Wicaksono; Bobby Ardiansyahmiraja; Muhammad Izharuddin
Integrated Journal of Business and Economics (IJBE) Vol 10, No 2 (2026): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v10i2.1567

Abstract

Indonesia boasts numerous tourism destinations, supported by its rich cultural heritage, diverse natural attractions, and one of the world's largest archipelagos. The country's tourism sector is further strengthened by a substantial domestic tourism market driven by its large population. Meanwhile, digital technology has transformed the way tourism services are marketed and consumed. Digital Content Marketing (DCM) has emerged as an effective marketing tool that enables tourism stakeholders to engage consumers, build brand relationships, and influence travel decisions. Despite its growing importance, empirical research examining DCM in Indonesia's tourism context remains limited, particularly studies that extend the Technology Acceptance Model (TAM) by incorporating innovation and trust to explain travelers' behavioral intentions and actual usage. Therefore, this study develops an extended TAM framework to examine the influence of DCM on consumer behavior in Indonesia's tourism industry. A quantitative approach was employed using survey data collected from 298 Indonesian respondents, and the proposed model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that 11 of the 12 proposed hypotheses are supported. Perceived ease of use, perceived enjoyment, and perceived convenience significantly influence attitudes toward using DCM, while attitude, innovation, and trust significantly affect behavioral intention, which subsequently drives the actual usage of DCM. However, the relationship between perceived usefulness and attitude is not statistically significant. These findings extend the application of TAM in the context of digital tourism marketing and provide practical insights for tourism stakeholders in designing innovative, trustworthy, and engaging digital content to encourage consumer travel decisions and support the sustainable growth of Indonesia's tourism industry.
Logistic Service Quality dan Gaya Hidup Generasi Z: Dampaknya terhadap Niat Penggunaan Berkelanjutan di Informa Alvin Wijaya; Fitri Novika Widjaja; Adhika Putra Wicaksono
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 4 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i4.8269

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh Logistic Service Quality (LSQ) terhadap Continuous Use Intention pada konsumen Generasi Z di Indonesia dengan fokus pada pelanggan ritel Informa. Penelitian ini meneliti lima dimensi LSQ yaitu personal contact quality, timeliness, order condition, order discrepancy handling, dan operational information sharing, serta pengaruhnya terhadap customer satisfaction yang kemudian memengaruhi continuous use intention. Penelitian menggunakan pendekatan kuantitatif dengan desain kausal dan pengumpulan data melalui kuesioner daring kepada responden Generasi Z 152 orang yang pernah berbelanja di Informa baik secara daring maupun luring. Analisis data dilakukan dengan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa beberapa dimensi LSQ berpengaruh signifikan terhadap kepuasan pelanggan, dan kepuasan pelanggan berpengaruh positif terhadap niat penggunaan berkelanjutan. Temuan ini menunjukkan pentingnya peningkatan ketepatan waktu layanan, kualitas komunikasi, dan transparansi informasi untuk meningkatkan loyalitas konsumen Gen Z terhadap Informa. Kata kunci: Logistic Service Quality, Customer Satisfaction, Continuous use intention
Co-Authors Alvin Wijaya Bobby Ardiansyahmiraja Fitri Novika Widjaja Muhammad Izharuddin