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All Journal Istismar : Jurnal Kajian dan Penelitian Ekonomi dan Bisnis Islam Sharia Economic Review Journal (SHACRAL)
DIA NUR AVITA SARI
UIN SUNAN AMPEL SURABAYA
Religion Economics, Econometrics & Finance Social Sciences

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THE INFLUENCE OF STREAMER TRUSTWORTHINESS, PRICE DISCOUNTS, AND TIME PRESSURE ON IMPULSE BUYING BEHAVIOR IN TIKTOK LIVE STREAMING COMMERCE DIA NUR AVITA SARI; KHANDI TUNGGA WIJAYA
SHACRAL: Shari'ah Economics Review Journal Vol. 4 No. 2 (2026): Juni
Publisher : PT. Samudra Solusi Profesional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62952/shacral.v4i2.138

Abstract

The rapid growth of TikTok Live Streaming Commerce has transformed consumer purchasing behavior, particularly by increasing the tendency toward impulse buying. This study aims to analyze the effects of streamer trustworthiness, discounted price, and time pressure on impulse buying behavior in TikTok Live Streaming Commerce among Muslim consumers. In addition, this study examines the moderating role of religiosity in the relationships between these variables and impulse buying behavior. A quantitative approach was employed using a survey method with purposive sampling. Data were collected from 200 Muslim consumers who had previously purchased products through TikTok Live Shopping and were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that streamer trustworthiness, discounted price, and time pressure have positive and significant effects on impulse buying behavior. Furthermore, religiosity significantly weakens the effects of discounted price and time pressure on impulse buying behavior, indicating that higher levels of religiosity can reduce consumers’ susceptibility to promotional stimuli and urgency-driven purchases. However, religiosity does not significantly moderate the relationship between streamer trustworthiness and impulse buying behavior. These findings suggest that religiosity functions as an internal self-control mechanism that helps Muslim consumers avoid excessive and spontaneous purchasing behavior, particularly in response to price promotions and time-limited offers. This study contributes to the literature on digital consumer behavior and Islamic economics by providing empirical evidence regarding the role of religiosity in live streaming commerce.
ZAKAT PRODUKTIF SEBAGAI MEKANISME DISTRIBUSI PENDAPATAN: ANALISIS TRANSFORMASI MUSTAHIK DAN KEBERLANJUTAN EKONOMI DALAM PERSPEKTIF EKONOMI MAKRO ISLAM Dia Nur Avita Sari; Aulia Devi Rahmawati; Siti Musfiqoh
ISTISMAR Vol. 9 No. 1 (2026): Juni
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/52ax1j52

Abstract

This study aims to analyze the role of productive zakat as an income distribution mechanism from the perspective of Islamic macroeconomics. The research employs a descriptive-analytical qualitative method using secondary data obtained from reports published by the National Zakat Agency (BAZNAS). The findings indicate that productive zakat functions as a distribution system through the collection, distribution, and empowerment of mustahik (zakat beneficiaries). the program increases income, supports business development, and promotes economic self-reliance. The sustainability of benefits experienced by mustahik demonstrates that productive zakat contributes to a more equitable distribution of income. therefore, produtive zakat serves as an instrument for achieving economic equity within the framework of islamic economics. Keywords : Productive Zakat, Income Distribution, Economic Suistanability
Co-Authors Aulia Devi Rahmawati KHANDI TUNGGA WIJAYA Siti Musfiqoh