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All Journal EMAS: Jurnal Ekonomi, Manajemen dan Bisnis
Ni Made Ayu Dwi Putri
Universitas Mahasaraswati Denpasar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Determinants of Consumer Purchase Decisions: The Roles of Service Quality, Location, and Café Atmosphere at Hidden Kinou Ni Made Ayu Dwi Putri; Anak Agung Putu Agung; Ni Made Satya Utami
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 7 (2026): EMAS: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i7.14500

Abstract

The era of increasingly fierce competition, driven by the large number of competitors in the vicinity of the café, requires café owners to pay attention to various factors that can influence consumers’ purchasing decisions. This study aims to investigate the impact of service quality, location, and café atmosphere on purchasing decisions. A quantitative method was employed in this study. The selected population consists of consumers who have made more than one purchase at Hidden Kinou and are at least 17 years old, with a sample size of 100 people. Data analysis techniques included validity testing, reliability testing, multiple linear regression analysis, classical assumption testing, F-tests, the coefficient of determination, and t-tests. The study findings indicate that service quality, location, and café atmosphere have a positive and significant impact on purchasing decisions.
Co-Authors Anak Agung Putu Agung