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All Journal JEBD Journal of Business Economics and Management
Grace Christien Sumakul
Universitas Negeri Manado
Economics, Econometrics & Finance Engineering

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Pengaruh Media, Kelompok, dan Norma Subjektif terhadap Sikap Konsumen Skincare Generasi Z Grace Christien Sumakul
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

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Penelitian ini bertujuan untuk menganalisis pengaruh media influence, group influence, dan subjective norm terhadap attitude konsumen Generasi Z terhadap produk skincare. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 112 responden Generasi Z yang pernah atau sedang menggunakan produk skincare. Data dianalisis menggunakan regresi linear berganda dengan bantuan software SPSS. Hasil penelitian menunjukkan bahwa media influence dan subjective norm berpengaruh positif dan signifikan terhadap attitude, sedangkan group influence tidak berpengaruh signifikan. Temuan ini mengindikasikan bahwa dalam konteks skincare, pengaruh media dan norma dari orang-orang terdekat lebih dominan membentuk sikap konsumen dibandingkan pengaruh kelompok sosial secara umum. Penelitian ini memberikan kontribusi teoretis dengan membedakan secara empiris peran group influence dan subjective norm, serta implikasi praktis bagi pelaku industri skincare dalam merancang strategi komunikasi pemasaran yang lebih tepat sasaran bagi Generasi Z.
Pemanfaatan Canva Sebagai Media Inovatif Dalam Pengembangan Bisnis Digital UMKM Jecky Danvelty Rumaropen; Dion Tumbelaka; Alea Karwur; Florensita G. Singkoh; Irma Tarontong; Grace Christien Sumakul
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Digital transformation has become an essential need for Micro, Small, and Medium Enterprises (MSMEs) to stay competitive in an increasingly dynamic market. One innovative solution widely adopted is Canva, a web-based graphic design platform that enables users to create various promotional materials and instant websites without technical expertise. This study aims to examine the use of Canva as a digitalization support tool for MSMEs, particularly in branding, marketing, and rapid website development. The methods used include literature review and observation of Canva’s practical use among MSME actors. The findings show that Canva simplifies the design process, increases time and cost efficiency, and strengthens brand identity. However, limitations in the free version and design customization present certain challenges. Overall, Canva proves to be an effective, practical, and affordable strategic solution in accelerating MSME digitalization in Indonesia.
Panduan Praktis Pembuatan Google Bisnisku Sebagai Strategi Digitalisasi UMKM Stivano Theofilli Kolamban; Filania G. Kapahang; Kristelia Piri; Jesica Rakinaung; Dheanisa Lumain; Grace Christien Sumakul
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Digitalization is an important need for Micro, Small, and Medium Enterprises (MSMEs) in facing increasingly competitive market competition. One of the strategic steps in the digitalization process is the use of the Google My Business platform to increase business visibility in the digital realm. This article aims to provide practical guidance in creating a Google My Business account, strating from the registration process, verification, to optimizing the business profile. Thus, this article is expected to serve as a strategic reference for MSME players who want to strat digital tranformation through simple but effective steps.
Peranan Etika Bisnis Dalam Industri Kopi: Studi Kasus PT. Kapal Api Dan PT. Nestlé Indonesia Jecky Danvelty Rumaropen; Stivano Theofilli kolamban; Dion Tumbelaka; Meidian Sanggale; Jelin Bayak; Wini witarin; Jonathan gabrisch; Grace Christien Sumakul
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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This study examines the implementation of business ethics at PT Kapal Api and Nestlé and its impact on corporate sustainability. Business ethics play a crucial role in maintaining reputation, building consumer trust, and fostering harmonious relationships with stakeholders. PT Kapal Api and Nestlé face various challenges in applying ethical principles, particularly in aspects of transparency, social responsibility, and regulatory compliance. The study finds that companies that uphold strong business ethics tend to have higher consumer loyalty and stronger relationships within their business environment. Conversely, ethical misconduct can negatively impact a company’s image and decrease public trust. Therefore, a strong commitment to business ethics must be continuously reinforced to maintain competitiveness and ensure corporate sustainability amid increasingly intense industry competition.
Peran Etika Bisnis Apple Di Era Globalisasi Kristelia Piri; Monica Ratulangi; Rahel Tengko; Ovelia Potangkuman; Cloudia Karepouwan; Grace Christien Sumakul
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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This study explores how Apple Inc. applies business ethics amid globalization, where rapid technological growth and global integration create new ethical challenges. Business ethics provide moral guidance crucial for sustaining corporate reputation and public trust. Using a descriptive qualitative method, this research analyzes secondary data from literature and case studies. The findings show Apple’s strong commitment to privacy, sustainability, and legal compliance. Key initiatives include user data protection, eco-friendly practices, and supplier responsibility. However, the company still faces criticism related to labor conditions, product accessibility, and alleged anti-competitive behavior. These findings highlight the importance of consistently upholding ethical standards to ensure business sustainability and global competitiveness.
Co-Authors Alea Karwur Cloudia Karepouwan Dheanisa Lumain Dion Tumbelaka Filania G. Kapahang Florensita G. Singkoh Irma Tarontong Jecky Danvelty Rumaropen Jecky Danvelty Rumaropen Jelin Bayak Jesica Rakinaung Jonathan gabrisch Kristelia Piri Kristelia Piri Meidian Sanggale Monica Ratulangi Ovelia Potangkuman Rahel Tengko Stivano Theofilli Kolamban Wini witarin