Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Academica: Journal of Multidisciplinary Studies
Laurence Ramos
Central Luzon State University
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Between Entertainment and Expertise: How a Filipino Pharmacist Builds Health Literacy on TikTok Laurence Ramos; Ace Jaceler Villa
Academica: Journal of Multidisciplinary Studies Vol. 10 No. 1 (2026): January-June 2026
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/academica.v10i1.15099

Abstract

Despite TikTok’s growing role as a primary health information source in the Philippines, little scholarly attention has examined how Filipino health professionals construct credibility and communicate with mass digital audiences. This study analyzed the communication strategies, credibility construction, and audience reception of Arshie Larga (@arshielarga), the Philippines' most prominent pharmacist-content creator on TikTok. Using qualitative content analysis grounded in Source Credibility Theory, 33 videos and 212 audience comments were examined for expertise cues, trustworthiness signals, communication strategies, health topics, and audience response patterns. Findings reveal that Larga constructs credibility through two complementary mechanisms: professional expertise markers and interpersonal trustworthiness behaviors. Communication strategies ranged from educational explainers and myth-busting to storytelling and question-and-answer formats. Health topics spanned medication safety, gastrointestinal health, respiratory illness, women's health, and emerging pharmacological treatments. Audience responses clustered into five themes, trust, confusion, gratitude, questions, and behavior change, indicating active rather than passive engagement with pharmacist-generated content. The prevalence of gratitude and behavior change responses exposes a structural gap in point-of-care patient education within the Philippine health system. These findings affirm that short-form pharmacist-generated video on TikTok can function as a meaningful public health education tool, bridging scientific authority with communicative accessibility for broad Filipino audiences.
Ethical Issues in Gender-Sensitive Journalism: Media Framing of HIV in Indonesian Digital News Laurence Ramos; Ace Jaceler Villa
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 9 No 2 (2026): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v9i2.14226

Abstract

The ethical reporting of HIV in Southeast Asia digital space remains problematic as news framing frequently reinforces stigma toward people living with HIV and LGBTQIA+ communities. This study aims to analyze how Indonesian digital news media construct HIV-related narratives and how these frames contribute to stigma through gender-sensitive ethical concerns. A qualitative content analysis was conducted in 2024–2025 news articles from Detik, Antara News, and Republika Online using Entman’s framing theory and Goffman’s stigma theory. Findings show that HIV is predominantly framed through attribution to sexual orientation groups, particularly LGBTQIA+ identities, alongside moralized and stigmatizing language that simplifies causality. This framing marginalizes structural determinants of HIV, reinforces blame attribution, and shapes public understanding in ways that intensify social stigma and exclusion. The study concludes that such reporting practices reflect ethical shortcomings in fairness and harm minimization, potentially undermining public health communication and reinforcing discrimination. It highlights the need for stronger adherence to gender-sensitive journalism standards and more contextualized epidemiological reporting to avoid conflating identity with disease risk. Improved framing is essential to reduce stigma, support inclusive public health responses, and ensure accurate representation of HIV as a multifactorial health issue rather than a morality-based narrative. Overall, the study demonstrates how media discourse contributes to the social construction of stigma in Indonesia’s HIV communication landscape. These findings emphasize that ethical lapses in language choice and framing not only distort public understanding but also have tangible consequences for marginalized groups’ willingness to seek testing and treatment. Strengthening ethical guidelines is therefore urgent.
Co-Authors Ace Jaceler Villa Ace Jaceler Villa