Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal AKSELERASI: Jurnal Ilmiah Nasional Journal of Scientech Research and Development
Prasetya Yoga Santoso
Universitas Prof. Dr. Moestopo (Beragama), Jakarta, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE GATEKEEPERS OF RURAL DEMOCRACY: RELIGIOUS AND TRADITIONAL LEADERS AS POLITICAL OPINION MAKERS Prasetya Yoga Santoso
AKSELERASI: Jurnal Ilmiah Nasional Vol 5 No 3 (2023): AKSELERASI: JURNAL ILMIAH NASIONAL
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jin.v5i3.1907

Abstract

This study aims to analyze the role of religious and traditional leaders as opinion leaders in the dynamics of rural political communication, using a case study in Sirnaresmi Village, Cisolok District, Sukabumi Regency, West Java Province (Kasepuhan Ciptagelar). This qualitative case study employed a purposive sampling technique to identify key informants, including traditional elders, religious scholars, village officials, and the local community. Data were collected through participant observation, in-depth interviews, and documentation studies, which were then analyzed using the Miles and Huberman interactive model. The results indicate that the flow of political communication in this village consistently applies the Two-Step Flow Theory mechanism, in which external political information is first filtered by opinion leaders before being disseminated to the community. The dualistic authority structure in this village does not give rise to conflict, but rather produces a convergence of complementary communication; religious leaders mobilize the masses based on moral-theological persuasion through the religious study group (Majelis Taklim), while traditional leaders use communal-cultural persuasion through traditional institutions to maintain village stability. This integrative-collective opinion leadership model has proven effective in reducing electoral polarization, countering digital disinformation, and significantly increasing voter participation. This study concludes that the effectiveness of political communication in rural areas depends heavily on the level of sociological trust in local actors, whose position remains unchallenged by the massive development of modern media.
BEYOND THE FEED: THE POWER OF POLITICAL INFLUENCERS IN FRAMING ELECTION NARRATIVES Prasetya Yoga Santoso
Journal of Scientech Research and Development Vol 5 No 2 (2023): JSRD, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jsrd.v5i2.1668

Abstract

The development of digital communication technology has shifted the electoral campaign landscape from physical spaces to cyberspace through the involvement of digital influencers. This study aims to analyze the strategies used by influencers to construct political narratives on social media and their implications for shaping public opinion ahead of the General Election. Using a qualitative approach with a descriptive analytical design, this research focuses on the textual analysis of digital documents through non-participant observation (netnography) of content posts, captions, and comment threads on social media platforms, without the use of field interviews or respondent sampling. The results show that political influencers effectively act as new opinion leaders, packaging rigid public policy issues into popular content (infotainment) through three main pillars: humanistic personification of candidates, policy simplification, and counter-narrative advocacy. Analysis of digital comment threads reveals that the cyberspace beneath influencer posts functions as an arena for opinion consolidation, rich in emotional engagement, despite being vulnerable to distortion due to echo chamber effects and platform algorithm bias. These findings conclude that the involvement of political influencers has confirmed a radical shift in digital agenda-setting theory and the two-stage communication flow, where they are no longer merely campaign support instruments but rather determining pillars in directing support for modern digital democracy.
Co-Authors