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All Journal Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Danadyaksa: Post Modern Economy Journal
Esthi Adityarini
Institut Daarul Qur’an Jakarta, Tangerang, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Price Perception and Product Quality on Customer Satisfaction Level at TikTok Shop in 2025 Maefa Eka; Muhamad Nurman; Esthi Adityarini
Danadyaksa: Post Modern Economy Journal Vol. 4 No. 1 (2026): Post Modern Economy Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/danadyaksa.v4i1.286

Abstract

The growth of e-commerce in Indonesia has made TikTok Shop one of the fastest-growing social commerce platforms, with the advantage of integrating entertainment content and buying and selling transactions in one application. Although various studies have examined the factors that influence customer satisfaction, most still focus on conventional marketplaces such as Shopee and Tokopedia, resulting in a literature gap regarding the dynamics of customer satisfaction on social commerce-based platforms. This study aims to analyze the influence of price perception and product quality on TikTok Shop customer satisfaction in 2025. A quantitative method with a purposive sampling technique was applied to 125 respondents who were active TikTok Shop users and analyzed using SPSS 25 through t-test and F-test. The results showed that price perception (t=5.290) and product quality (t=7.069) each had a positive and significant effect on customer satisfaction, and both simultaneously had a significant effect (F=104.352; sig. 0.000 <0.05). This study also provides an overview of the importance of pricing perception strategies and improving product quality in building customer satisfaction on social commerce platforms. The research findings are expected to serve as a reference for digital business actors in understanding customer behavior on TikTok Shop, which has different characteristics compared to conventional marketplaces.
The Impact of Digital Promotions and Ease of Transactions on Purchasing Decisions on the Shopee Marketplace in 2025 Dona Oktaviani; Muhamad Nurman; Esthi Adityarini
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1084

Abstract

The purpose of our study is to analyze the influence of digital promotions and ease of transactions on purchasing decisions on the Shopee platform. This study employs a quantitative approach using purposive sampling to survey 107 Shopee users. Data were collected via a questionnaire and analyzed using SPSS version 25, including validity, reliability, and normality tests, as well as t-tests and F-tests. Study results show that digital promotions have a positive and significant impact on purchasing choices, with a significance level of 0.000 and a t-value of 5.544. Easy transactions also positively and significantly influence purchasing decisions, with a significance level of 0.001 and a t-value of 3.396. Concurrently, digital promotions and easy transactions have a positive and significant influence on purchasing decisions, with an F-statistic of 50.403 and a significance level of 0.000. The research findings show that the more effective digital promotions are and the easier the transaction process provided, the higher consumers’ purchasing decisions will be on the Shopee marketplace in 2025.
The Impact of Digital Promotions and Ease of Transactions on Purchasing Decisions on the Shopee Marketplace in 2025 Dona Oktaviani; Muhamad Nurman; Esthi Adityarini
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1084

Abstract

The purpose of our study is to analyze the influence of digital promotions and ease of transactions on purchasing decisions on the Shopee platform. This study employs a quantitative approach using purposive sampling to survey 107 Shopee users. Data were collected via a questionnaire and analyzed using SPSS version 25, including validity, reliability, and normality tests, as well as t-tests and F-tests. Study results show that digital promotions have a positive and significant impact on purchasing choices, with a significance level of 0.000 and a t-value of 5.544. Easy transactions also positively and significantly influence purchasing decisions, with a significance level of 0.001 and a t-value of 3.396. Concurrently, digital promotions and easy transactions have a positive and significant influence on purchasing decisions, with an F-statistic of 50.403 and a significance level of 0.000. The research findings show that the more effective digital promotions are and the easier the transaction process provided, the higher consumers’ purchasing decisions will be on the Shopee marketplace in 2025.
Co-Authors Dona Oktaviani Maefa Eka Muhamad Nurman