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All Journal Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen
Setyaningsih, Reni
Program Magister Manajemen STIE Widya Wiwaha Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Pengaruh Keunggulan Relatif, Kesesuaian Produk, Kerumitan, Kemampuan Diujicobakan Dan Kemampuan Diamati Terhadap Proses Adopsi Inovasi Chasanah, Uswatun; Setyaningsih, Reni
JURNAL RISET MANAJEMEN SEKOLAH TINGGI ILMU EKONOMI WIDYA WIWAHA PROGRAM MAGISTER MANAJEMEN Vol 2 No 2 (2015): Jurnal Riset Manajemen Juli 2015
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (514.094 KB) | DOI: 10.32477/jrm.v2i2.166

Abstract

This study examined the influence of the relative advantage, compatibility of products, complexity, triability and the observability to process adoption of innovation. This research using a sample of 100 respondents who use pads Avail FC BIO Sanitary Pad. The data collected by using purposive sampling. Result of the regression analysis showed that there was a simultaneous influence among variables of relative advantage, compatibility, complexity, triability and observability. And the partially influence is variable relative advantage, complexity, triability and observability against the process to adoption of innovation on Avail FC BIO Sanitary Pad.Keywords : relative advantages, compatibility, complexity, triability, observability, adoption of innovation
Co-Authors Uswatun Chasanah