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All Journal Community Service Progress
Jesica Mia Elisabeth Silalahi
Sekolah Tinggi Ilmu Ekonomi Bina Karya
Economics, Econometrics & Finance Social Sciences Other

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Strategi Penetapan Harga Dalam Meningkatkan Pendapatan Usaha Warung Kopi Rakyat BP7 Rumiris Siahaan; Sarwoto Sarwoto; Rakhmawati Purba; Mei Ferdin Zai; Jesica Mia Elisabeth Silalahi; Mhd Rizky Dwi Anggoro; Mhd Rizky Pradana; Mhd Ardana Pratama; Raja Mangaratua Nainggolan
Community Service Progress Vol. 5 No. 1 (2026): Community Services Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v5i1.334

Abstract

One of the micro, small, and medium enterprises (MSMEs) is Warung Kopi Rakyat BP7, which operates in the culinary sector. It not only serves as a place to sell drinks and snacks, but also serves as a space for social interaction, gathering, discussion, and networking among residents. Amidst today's increasingly fierce business competition, pricing strategy is a crucial factor influencing business success. Running a business requires an appropriate pricing strategy to attract customers, maintain customer loyalty, and increase revenue. Pricing needs to consider various aspects such as production costs, consumer purchasing power, competitor prices, product quality, and perceived customer value. It can be concluded that pricing strategy is closely related to increasing business revenue. The right price will create a balance between business profits and customer satisfaction, thus ensuring the survival and sustainability of an MSME
Co-Authors Mei Ferdin Zai Mhd Ardana Pratama Mhd Rizky Dwi Anggoro Mhd Rizky Pradana Raja Mangaratua Nainggolan Rakhmawati Purba Rumiris Siahaan Sarwoto Sarwoto