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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Sharia Economic and Management Business Journal (SEMBJ)
Iwin Arnova
Universitas Prof. Dr. Hazairin, SH Bengkulu
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Other

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Peran Akuntansi Perilaku Dalam Meningkatkan Efektivitas Pengambilan Keputusan Keuangan Iwin Arnova; Bresman Marpaung
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.4030

Abstract

The increasingly dynamic business environment requires financial decision-making processes that are not only based on accounting information but also consider the behavioral aspects of individuals involved in such processes. Behavioral accounting has emerged as a field of study that examines the relationship between accounting systems and human behavior within organizations. The present study investigates the contribution of behavioral accounting to more effectiveness financial decision-making. This study adopted a literature riview approach by reviewing relevant journal articles, books, and previous studies on behavioral accounting and financial decision making. The analysis was conducted through the identification, evaluation, and synthesis of various research findings to obtain a comprehensive understanding of how behavioral factors influence the quality of financial decisions. The results indicate that factors such as perception, motivation, experience, cognitive bias, organizational culture, and the level of understanding of accounting information significantly affect the effectiveness of financial decision-making. The application of behavioral accounting principles can assist organizations in understanding decision-makers’ behavior, thereby reducing judgment errors and improving decision quality. This study concludes that behavioral accounting plays a strategic role in supporting more rational, objective, and effective financial decision-making processes. Therefore, organizations should integrate behavioral aspects into accounting systems and managerial practices to enhance decision-making performance
Improving Consumer Satisfaction with Cimory on the Valley in Terms of Product Differentiation, Brand Image, and Service Nadira Oktha Henry Utami; Githa Febiola; Iwin Arnova; Helmi Herawati
Sharia Economic and Management Business Journal (SEMBJ) Vol. 5 No. 3 (2024): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v5i3.1289

Abstract

This article discusses increasing consumer satisfaction with cimory on the valley through product differentiation, brand image and service. This research aims to explore how these factors contribute to consumer perceptions of cimory on the valley. Through in-depth analysis, this research highlights the importance of unique product differentiation, strong brand image, and quality service in influencing consumer satisfaction. It is hoped that the results of this research will provide valuable insights for cimory on the valley businesses to improve consumer experience and strengthen their brand position in the market.
Co-Authors Bresman Marpaung Githa Febiola Helmi Herawati, Helmi Nadira Oktha Henry Utami