Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Strategi dan Aplikasi Bisnis SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam
Harimurti Wulandjani
Economics and Business Faculty, Pancasila University, Indonesia
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The role of Islamic religiosity in social influence, price sensitivity, and the impulsive buying relationship Harimurti Wulandjani
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol. 8 No. 1 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v8i1.1386

Abstract

This study investigates the moderating effect of Islamic religiosity on the relationships among social influence, price sensitivity, and impulsive buying behavior among young consumers in Indonesia. Using a convenience sample of 223 respondents, the study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0 to test the hypothesized relationships. The results confirm that social influence positively affects price sensitivity, whereas price sensitivity negatively influences impulsive buying. The direct effect of social influence on impulsive buying was not significant, indicating that it operates indirectly through price sensitivity. Islamic religiosity acts as a significant moderator in both the social influence–price sensitivity and social influence–impulsive buying relationships, strengthening these positive effects. However, the moderating role of Islamic religiosity on the price sensitivity–impulsive buying relationship was not supported. Public interest statements This study extends the consumer behavior literature by integrating the Stimulus-Organism-Response Framework and Self-Control Theory to explain the mediating role of price sensitivity and the contingent role of Islamic religiosity in shaping young consumers' susceptibility to social influence and their subsequent purchasing patterns, an area previously underexplored in the Indonesian market.
Repeated use of buy-now-pay-later (BNPL) services: A reciprocal relationship of technological and behavioral attributes Harimurti Wulandjani
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol. 9 No. 1 (2026)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v9i1.1539

Abstract

This study examines the reciprocal relationship between BNPL usage and consumer attitudes—specifically, perceived security, ease of use, pain of payment, and impulse-buying tendency—and how these attitudes influence subsequent BNPL usage. A time-lagged survey design was implemented with two waves of data collection (Time 1 and Time 2) over a six-month period, involving 357 Indonesian Gen Z consumers. Hypotheses were tested using structural equation modeling (SEM). BNPL usage at Time 1 is positively related to perceived security, ease of use, payment pain, and impulse-buying tendency. Perceived security, ease of use, and impulse-buying tendency, in turn, positively influence BNPL usage at Time 2, whereas payment pain negatively affects future usage. This research contributes to the literature by empirically validating a reciprocal model of BNPL usage that integrates technological and psychological determinants and highlighting the differential role of payment pain in a non-Western, Gen Z context.
Co-Authors