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All Journal SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE
Dwi Rani Rahayu
Universitas Islam Negeri Sumatera Utara, Medan, Indonesia
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The influence of coffee candy product placement in Korean dramas on brand image and brand awareness among netflix users Dwi Rani Rahayu; Khairina Tambunan; Nurbaiti Nurbaiti
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol. 8 No. 1 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v8i1.1725

Abstract

Coffee candy’s product placement in Korean dramas is used as a strategy to strengthen brand image and increase brand awareness among Netflix users. Coffee candy, as a local Indonesian brand, leverages the popularity of Korean dramas to reach the global market through strategic product placement. A quantitative approach was used, with a survey of 101 Netflix user respondents in Medan who had watched Korean dramas featuring coffee candy. The sampling technique was purposive, and the data were analyzed using simple linear regression. The results showed that Coffee candy’s product placement had a significant effect on brand image (R2 = 0,774) and brand awareness (R2 = 0,858). Public interest statements These findings confirm that product integration in entertainment content can effectively strengthen brand perception and understanding, as well as encourage purchasing interest among young consumers. This strategy has proven relevant in modern marketing communications, especially in the digital era, which is characterized by cross-border content.
ISLAMIC LAW PERSPECTIVE ON INVESTMENT Dwi Amanda Simanjuntak; Kenanga Safitri; Dwi Rani Rahayu; Natasya Salsabila Nainggolan; Rizqa Amelia
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 2 No. 3 (2023): APRIL
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i3.644

Abstract

This research aims to explain the perspective of Islamic law on investment. Investment is an activity carried out by individuals or institutions with the aim of obtaining financial benefits in the future. In the Islamic context, investments must adhere to the principles of Sharia law, which govern justice, halalness, and blessings. This article outlines the concepts and principles of investment in Islamic law, including the prohibitions against riba (usury), gharar (uncertainty), and maysir (gambling). Additionally, it discusses the types of investments permitted in Islam, such as mudharabah (profit-sharing partnership), musyarakah (capital partnership), and ijara (lease). Furthermore, it highlights the importance of ethics and social responsibility in investment based on Islamic values. The results of this study show that the Islamic legal perspective on investment has unique principles and provides guidance for Muslims in managing their finances with regard to moral and ethical aspects. This research is expected to provide better insights into investments that are in accordance with Islamic principles and can serve as a reference for interested individuals or institutions seeking to make investments based on Islamic values.
Co-Authors Dwi Amanda Simanjuntak Kenanga Safitri Khairina Tambunan Natasya Salsabila Nainggolan Nurbaiti Nurbaiti Rizqa Amelia