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p-Index From 2021 - 2026
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All Journal International Journal of Application on Economics and Business
Louis Utama
Faculty of Economics and Business, Universitas Tarumanagara, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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 1 
FACTORS THAT INFLUENCE ATTITUDE TOWARDS ONLINE SHOPPING AT SHOPEE AMONG GENERATION Z Gilberto Kalim; Louis Utama
International Journal of Application on Economics and Business Vol. 2 No. 3 (2024): Agustus 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i3.475-485

Abstract

This research aims to examine the influence of relative advantage and E-WOM on trust and attitude towards online shopping, as well as examining the influence of trust on attitude towards online shopping. Then this research also aims to empirically test trust as a mediator of the relative advantage and E-WOM variables on attitude towards online shopping. The sample in this study was collected using a non-probability sampling technique and using a purposive sampling method. The data in this research was collected using a questionnaire distributed online via Google Form. The total sample in this study was 174 respondents who were Generation z Shopee consumers in Jakarta, had written reviews on Shopee product pages, and had shopped at Shopee at least three times within one month. The data that was collected was then processed using PLS-SEM with the help of SmartPLS version 3 software. The results of this research show that relative advantage and E-WOM have a positive and significant influence on trust. Likewise, the variables relative advantage, E-WOM, and trust have a positive and significant influence on attitude towards online shopping. In addition, the trust variable was found to be able to mediate relative advantage and E-WOM on attitude towards online shopping. The implication of this research is that Shopee understands appropriate actions to encourage positive attitude towards online shopping activities, such asguarantee the quality of its products and services and also Shopee need to be able to guarantee the security of its users data, both personal data and financial data.
FACTORS THAT INFLUENCE CONSUMERS' INTENTION TO PURCHASE ENVIRONMENTALLY FRIENDLY PRODUCTS Eric Han; Louis Utama
International Journal of Application on Economics and Business Vol. 2 No. 3 (2024): Agustus 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i3.206-216

Abstract

This research aims to test Environmental Knowledge, Environmental Sensitivity, Subjective Norms, Attitude, and Perceived Behavior Control on West Jakarta Consumers' Green Purchase Intention. Then test Attitude as a mediator of Environmental Knowledge and Environmental Sensitivity towards Green Purchase Intention. The sample used in this research was around 160 respondents domiciled in West Jakarta who had the intention to buy environmentally friendly products and services. Data was obtained through an online questionnaire distributed via social media using non-probability sampling techniques and convenience sampling methods. Then the data collected will be processed using PLS-SEM assisted by SmartPLS version 3 software. The results obtained in this research indicate that a) Subjective Norms do not have a significant influence on Green Purchase Intention. b) Attitude has a significant influence on Green Purchase Intention. c) Perceived Behavior Control has a significant influence on Green Purchase Intention. d) Environmental Knowledge has a significant influence on Attitude. e) Environmental Sensitivity has a significant influence on Attitude. f) Environmental Knowledge has a significant influence on Green Purchase Intention through Attitude. g) Environmental Sensitivity has a significant influence on Green Purchase Intention through Attitude. This study contributes to the understanding of factors influencing green purchase intention among consumers in West Jakarta. Such as paying attention consumer subjective norms, consumer attitude in buying the green product, consumers behaviors on buying green product, and provide consumer with an understanding of environmental damage to maintain consumer green purchase intention.
THE IMPACT OF ENTREPRENEURIAL NETWORKING ON SUSTAINABLE GROWTH OF CULINARY MSMES: MEDIATING ROLE OF INNOVATION I Made Bagus Riawan; Louis Utama
International Journal of Application on Economics and Business Vol. 4 No. 2 (2026): May 2026
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v4i2.472-484

Abstract

This study aims to examine the influence of entrepreneurial networking on sustainable growth through innovation as a mediating variable among culinary MSMEs in Depok, Indonesia The study adopts a quantitative research design, the sample in this study consists of 180 respondents who are culinary MSME owners operating in CFD Depok and Bazar Pagi Depok, selected using a purposive sampling technique with criteria of having operated for at least six months. Data were collected through an online and offline questionnaire survey and analyzed statistically using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach with SmartPLS v4 software. The results show that Network Social Capital (NSC) has a significant positive effect on Innovation (I) and Sustainable Growth (SG), Furthermore, Network Isomorphism (NI) also demonstrates a significant positive influence on Innovation (I) and Sustainable Growth (SG). In addition, Innovation (I) has been proven to have a significant positive effect on Sustainable Growth (SG), Moreover, Innovation also acts as a mediating variable that bridges the relationship between entrepreneurial networking (NSC and NI) and sustainable growth
THE EFFECT OF ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE TROUGH ENTREPRENEURIAL COMPETENCE IN CULINARY SECTOR MSMEs Sonia Adelya; Louis Utama
International Journal of Application on Economics and Business Vol. 4 No. 2 (2026): May 2026
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v4i2.485-493

Abstract

This study was conducted with the aim of examining the effect of entrepreneurial orientation on business performance with entrepreneurial competence as a mediating variable among MSME culinary business actors in North Jakarta. The research design applied was quantitative approach. The sampling method used was non-probability sampling with purposive sampling technique, which is the selection of respondents based on certain criteria, such as culinary business actors who have been operating for at least one year and are included in the MSME category. This study involved 100 respondents who were culinary MSME entrepreneurs in North Jakarta. Data were obtained through direct questionnaire distribution and analyzed using the PLS SEM method with SmartPLS software. Before structural analysis was carried out, the research instruments were first tested for validity and reliability to ensure the accuracy and consistency of each indicator in measuring the variables under study. The results of the study show that entrepreneurial orientation has a positive and significant effect on business performance. In addition, entrepreneurial orientation also has a positive and significant effect on entrepreneurial competence, while entrepreneurial competence has a positive and significant effect on business performance. Furthermore, entrepreneurial competence has been proven to play a mediating role in the relationship between entrepreneurial orientation and business performance.
ENTREPRENEURIAL ORIENTATION, DIGITAL TRANSFORMATION, AND INNOVATION IN JAKARTA FASHION MSMEs PERFORMANCE Keshia Aurelia Agatha; Louis Utama
International Journal of Application on Economics and Business Vol. 4 No. 2 (2026): May 2026
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v4i2.494-503

Abstract

This research aims to investigate the impact of entrepreneurial orientation and digital transformation on the performance of fashion MSMEs in Jakarta, through innovation as a mediating variable. The background of this study is based on low levels of innovation, limited digital technology adoption, and weak entrepreneurial behavior, which hinder the achievement of optimal business performance. This study employs a quantitative approach involving 185 respondents who are fashion MSME owners. The non-probability sampling technique used is purposive sampling, in which respondents were selected based on the criteria of actively operating their businesses through digital platforms. The collected data were analyzed using Structural Equation Modeling (SEM) to identify the relationships among the variables. The research instruments passed validity and reliability testing, confirming that all indicators were appropriate and reliable for measurement. The findings indicate that entrepreneurial orientation and digital transformation have a positive and significant effect on MSME performance. Both variables contribute positively to Innovation, which functions as a mediator in the relationship between Entrepreneurial Orientation, Digital Transformation, and Business Performance. This study contributes to the field of entrepreneurship by reinforcing the importance of entrepreneurial orientation as a strategic capability that drives innovation and enhances MSME business performance in the digital era. The findings provide empirical evidence that entrepreneurial behavior remains a key determinant of competitiveness for fashion MSMEs operating within increasingly digital business environments.
Co-Authors Eric Han Gilberto Kalim I Made Bagus Riawan Keshia Aurelia Agatha Sonia Adelya