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All Journal International Journal of Application on Economics and Business
Linda Lin Chin Lin
Department of Real Estate Development and Management, Kun Shan University, Tainan, Taiwan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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A STUDY ON HOME PURCHASE DECISIONS AMONG VIETNAMESE SPOUSES’ HOUSEHOLDS IN TAINAN Kan Chung Huang; Linda Lin Chin Lin; Kuei Pin Chou; Shu Fang Zhuang; Chiao Hui Yang
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1745-1755

Abstract

Previous research on households of new immigrant spouses in Taiwan has mainly focused on family upbringing and individual social adaptation. Studies such as Chen (2010), Liu et al. (2015), Chen et al. (2016), Wu & Tsai (2017), and Chen & Lin (2019) have highlighted the challenges and adaptations faced by new immigrant households under conditions of cultural differences and economic disadvantage. However, the crucial issue of housing remains underexplored. Moreover, existing housing policies and real estate market studies rarely reflect the real experiences of immigrant groups, especially the influence and agency of female immigrant spouses in household asset decisions. As Taiwan's demographic structure changes, new immigrants have become a significant group in housing demand, with Vietnamese spouses being the largest subgroup. This study aims to explore the motivations, information sources, cultural identities, and practical challenges of Vietnamese spouse households when purchasing homes. The findings contribute to filling the research gap and provide essential references for the design of multilingual and multicultural housing policies. This study focuses on Tainan City and adopts a qualitative research approach through in-depth interviews with eight Vietnamese spouses aged between 30 and 50 who have already purchased homes. The interviews covered their home-buying experiences, family role divisions, information acquisition methods, cultural values, and housing expectations. Thematic analysis was used to derive decision-making patterns and influencing factors in their home purchase behavior. Results show that home-buying motivations are closely linked to their Taiwanese spouses, primarily driven by the need for residential stability, children's education, and long-term settlement. Most prefer townhouses with spacious and multi-functional interiors. Although some new immigrants have basic knowledge of the real estate market, most still rely on their spouses or family for support, indicating limited access to market and policy information. Culturally, traditional Vietnamese family values and religious beliefs continue to influence housing decisions and spatial use.
TO EXPLORE THE RELATIONSHIP BETWEEN ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND JOB PERFORMANCE, WITH JOB SATISFACTION AS THE MEDIATING VARIABLE Linda Lin Chin Lin; Ping Kuei Tsao; Tsu Ning Huang; Chun Ning Hu
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1735-1744

Abstract

In today’s business environment, companies face expectations and pressures from various stakeholders, with employees being the most important. Attracting employees and establishing interaction with them is a key factor in creating a competitive advantage for the business. Employee engagement with the company is typically influenced by their attitudes and feelings toward the organization. Employees' pride in the company will stem from their positive perceptions of the business and its achievements. As a result, they will put more effort into contributing to the business and demonstrate greater loyalty to the company. In today’s Taiwan, the post-pandemic era and the trend of declining birth rates have put significant pressure on companies that focus on human resource services. As a result, employee organizational citizenship behavior and job performance have become increasingly important topics for businesses. This study aims to explore the relationship between organizational citizenship behavior (OCB) and employee job performance, and further examine the mediating role of job satisfaction in this relationship. As a voluntary behavior that goes beyond job responsibilities, OCB has a profound impact on organizational operations, while employee job performance is an important indicator of employee contributions. Previous studies have primarily focused on the direct relationship between OCB and employee job performance. However, job satisfaction, as a potential mediating variable, has not been sufficiently explored. This study uses a questionnaire survey method to collect data from employees in various service industries and employs SPSS statistical analysis to examine the mediating effect of job satisfaction on the relationship between OCB and employee job performance. The results show that OCB has a positive impact on employee job performance, with job satisfaction playing an important mediating role. Specifically, when employees exhibit higher levels of OCB at work, it enhances their job satisfaction, which in turn boosts their job performance. The results of this study not only enrich the theoretical foundation between OCB and employee job performance, but also highlight the importance of job satisfaction in this relationship, providing practical recommendations for businesses in human resource management. Future research could further explore other potential mediating variables, as well as the differences in OCB and employee job performance across different cultural contexts.
THE IMPACT OF GENERATIVE AI–INTEGRATED TEACHING ON UNIVERSITY STUDENTS’ KEY COMPETENCIES Min Hui Lee; Linda Lin Chin Lin
International Journal of Application on Economics and Business Vol. 4 No. 2 (2026): May 2026
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v4i2.370-376

Abstract

With the rapid proliferation of Generative AI (GenAI), higher education is facing a critical shift in pedagogical paradigms. This study investigates the impact of integrating GenAI tools—such as ChatGPT, Gemini, and Canva AI—into an undergraduate "Digital Marketing" course on students' key competencies, including problem-solving, critical thinking, and digital marketing proficiency. Utilizing the TPACK (Technological Pedagogical Content Knowledge) framework for instructional design and the SAMR (Substitution, Augmentation, Modification, Redefinition) model for assessing technology integration, this research analyzed data from 48 second- and third-year students. Data collection involved a three-stage Likert-scale survey (Pre-test, Mid-process, Post-test) and qualitative interviews. The findings indicate that GenAI integration significantly enhanced student interest (M=4.28) and self-efficacy. Students reported that AI enabled them to achieve innovative outcomes previously unattainable, aligning with the "Redefinition" level of the SAMR model (M=4.06). Qualitative feedback revealed a cognitive shift where students evolved from "passive consumers" to "strategic analysts" capable of deconstructing cross-platform marketing tactics. However, a significant discrepancy was identified: while students highly rated their ability to evaluate AI content quality (M=4.22), pedagogical observations revealed an "over-reliance" on AI, characterized by a lack of fact-checking and a trend toward content homogenization. The study concludes that while GenAI serves as an effective creative scaffold, future TPACK-based instruction must prioritize "AI Literacy" and "Verification Competencies" to safeguard critical thinking and original creativity in higher education.
Co-Authors Chiao Hui Yang Chun Ning Hu Kan Chung Huang Kuei Pin Chou Min Hui Lee Ping Kuei Tsao Shu Fang Zhuang Tsu Ning Huang