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All Journal International Journal of Application on Economics and Business
Cindy Carysta
Faculty of Economics and Business, Universitas Tarumanagara, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STRENGTHENING REPURCHASE INTENTION THROUGH PERCEIVED VALUE: EMPIRICAL EVIDENCE FROM JAKARTA’S ORGANIC FOOD CONSUMERS Cindy Carysta; Tommy Setiawan Ruslim
International Journal of Application on Economics and Business Vol. 4 No. 2 (2026): May 2026
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v4i2.504-515

Abstract

This study examines how perceived value strengthens repurchase intention among organic food consumers in Jakarta. Using a quantitative approach, data were collected through an online questionnaire distributed to individuals who had previously purchased organic food products. A total of 233 valid responses were analyzed using Partial Least Squares Structural Equation Modeling. The findings indicate that perceived price and perceived quality positively influence perceived value, which in turn significantly enhances repurchase intention. Both direct and indirect effects were confirmed, highlighting the mediating role of perceived value in consumer decision-making. The model demonstrates moderate explanatory power, suggesting that consumers are more inclined to repurchase organic food when they perceive price fairness and consistent product quality that justify the value received. These results provide managerial insights for organic food businesses in designing pricing strategies and maintaining quality standards to encourage repeat purchases and long-term customer retention.
Co-Authors Tommy Setiawan Ruslim