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All Journal Journal of Business Economics and Management Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Syahrani Syahrani
Universitas Islam Kalimantan Muhammad Arsyad Al-Banjari
Economics, Econometrics & Finance

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Pengaruh Penggunaan Aplikasi Pegadaian Digital (Tring) dan Kualitas Pelayanan terhadap Kinerja Karyawan di PT. Pegadaian Cabang Banjarmasin Adisti Adisti; Syahrani Syahrani; Kumara Efrianti
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mb0wqy73

Abstract

Penelitian ini bertujuan untuk menguji pengaruh penggunaan aplikasi Pegadaian Digital (Tring) dan kualitas pelayanan terhadap kinerja karyawan PT Pegadaian Cabang Banjarmasin, baik secara parsial maupun simultan. Jenis penelitian ini adalah kuantitatif dengan metode pengumpulan data menggunakan kuesioner, dan analisis data menggunakan analisis regresi linear berganda. Hasil penelitian membuktikan bahwa secara parsial penggunaan aplikasi Pegadaian Digital (Tring) berpengaruh terhadap kinerja karyawan dengan nilai t hitung 2,571 > 2,02 (sig 0,015 < 0,05). Kualitas pelayanan juga berpengaruh terhadap kinerja karyawan dengan nilai t hitung 3,935 > 2,02 (sig 0,000 < 0,05). Secara simultan, kedua variabel berpengaruh terhadap kinerja karyawan dengan nilai F hitung 131,753 > F tabel 3,23 (sig 0,000 < 0,05). Hal ini menunjukkan bahwa optimalisasi aplikasi digital dan kualitas pelayanan yang sesuai ketentuan perusahaan berdampak nyata pada peningkatan kinerja karyawan.
Pengaruh Brand Image dan Brand Trust Terhadap Repurchase Intention Pada Pengguna Aplikasi Shoope di Kota Banjarmasin jinggasukmana; Ilisa Fajriyati; Syahrani Syahrani
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the influence of Brand image and Brand Trust on the Repurchase intention of Shopee app users in Banjarmasin City, both partially and simultaneously. The study employs a quantitative approach using a survey method. The research population consists of Shopee app users in Banjarmasin City who have made a purchase through the Shopee app. The sample comprises 100 respondents selected using the purposive sampling technique. Data collection was conducted via online questionnaires. Data analysis includes descriptive statistics, validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, the coefficient of determination (R²), t-tests, and F-tests, utilizing IBM SPSS Statistics version 23 software.The results indicate that Brand image has a positive and significant influence on the Repurchase intention of Shopee app users in Banjarmasin City. Brand Trust also has a positive and significant influence on Repurchase intention. Furthermore, Brand image and Brand Trust simultaneously exert a positive and significant influence on the Repurchase intention of Shopee app users in Banjarmasin City. These findings indicate that a superior Shopee Brand image and higher levels of consumer trust in the Shopee brand increase the likelihood of consumers making repeat purchases through the Shopee app.
Co-Authors Adisti Adisti Ilisa Fajriyati jinggasukmana Kumara Efrianti