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All Journal Jurnal Bisnis Kompetitif Jurnal Pengabdian Kompetitif
Yusriadi Yusriadi
Universitas Potensi Utama, Medan, Sumatera Utara, Indonesia
Social Sciences

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BIMTEK PROMOSI BRANDING WONDERFUL INDONESIA: STRATEGI DIGITAL MARKETING PARIWISATA KEPULAUAN MERANTI Sandi Fadilah; Yusriadi Yusriadi
Jurnal Pengabdian Kompetitif Vol. 5 No. 1 (2026): Jurnal Pengabdian Kompetitif (JPK)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v5i1.2985

Abstract

Meranti Islands Regency, Riau Province, has significant tourism potential; however, its digital promotion remains underdeveloped. This Community Service (PkM) program was conducted through a Technical Guidance (Bimtek) workshop entitled “Promoting the Wonderful Indonesia Brand Through Social Media,” organized by the Ministry of Tourism of the Republic of Indonesia in collaboration with the Youth, Sports, and Tourism Office of the Meranti Islands Regency on May 9, 2026. The program involved 75 participants, including tourism entrepreneurs, homestay managers, tour guides, souvenir artisans, culinary business owners, and local government representatives. The activities combined interactive lectures, live demonstrations, and hands-on workshops. The training covered digital tourism marketing strategies, effective use of social media platforms, smartphone-based content creation, social media analytics, and the development of a 30-day promotional action plan based on local tourism potential. Evaluation results indicated a 95% participant satisfaction rate and an 85% improvement in digital marketing knowledge. Participants also committed to consistently producing tourism promotional content, thereby strengthening destination branding and enhancing regional tourism competitiveness
ANALISIS MOTIVASI KERJA, KOMPETENSI, KETERIKATAN KERJA, DAN KINERJA GURU SERTA PEMBINA INSAN CENDEKIA BOARDING SCHOOL (ICBS) HARAU PAYAKUMBUH Yusriadi Yusriadi; Dika Irawan; Sandi Fadilah
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 3 (2025): aktor Penentu Minat Pembelian, Kinerja Karyawan, dan Pengelolaan Hubungan Pelangg
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i3.2650

Abstract

This study aims to descriptively analyze work motivation, competence, work engagement, and the performance of teachers and supervisors at Insan Cendekia Boarding School (ICBS) Harau Payakumbuh. The study employed a descriptive quantitative approach with a total of 211 respondents. Data were collected using a Likert-scale questionnaire and analyzed through descriptive statistical techniques, including mean scores and class interval categorization. The results indicate that, in general, work motivation, competence, work engagement, and the performance of teachers and supervisors fall into the good category. However, several indicators related to welfare and professional development remain in the fairly good category, particularly those concerning allowances, future security, and the production of scientific publications. These findings provide managerial implications for educational institution administrators in formulating sustainable human resource management policies.
Co-Authors Dika Irawan Sandi Fadilah Sandi Fadilah