Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Ekuitas: Jurnal Pendidikan Ekonomi Ekuitas Jurnal Pnedidikan Ekonomi
Crisna Virania Purba
Universitas Pendidikan Ganesha
Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Faktor Budaya, Faktor Sosisl, Faktor Pribadi dan Faktor Psikologis Terhadap Perilaku Konsumtif Berbelanja Online pada Mahasiswa Fakultas Ekonomi Universitas Pendidikan Ganesha: Indonesia Crisna Virania Purba; Made Ary Meitriana
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 2 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i2.102745

Abstract

His study aims to analyze the influence of cultural factors, social factors, personal factors and psychological factors on online shopping consumer behavior among students of the Faculty of Economics, Ganesha University of Education. This quantitative study uses nonprobability sampling techniques with purposive sampling involving 191 students as respondents. Data analysis was carried out using multiple linear regression analysis techniques. The results of the study indicate that cultural factors have a positive and significant influence on consumer behavior with a significance of 0.000 < 0.05. Social factors have a positive and significant influence on consumer behavior with a significance value of 0.000 < 0.05. Personal factors have a positive and significant influence on consumer behavior with a significance value of 0.000 < 0.05. Psychological factors have a positive and significant influence on consumer behavior with a significance value of 0.000 < 0.05. Simultaneous analysis of cultural, social, personal, and psychological factors significantly influences consumer behavior, as evidenced by the calculated F > F table, which is 21.096 > 2.42, with a significance level of 0.000 < 0.05. These results indicate that all independent variables simultaneously have a significant effect on the dependent variable.
Pengaruh Faktor Budaya, Faktor Sosisl, Faktor Pribadi dan Faktor Psikologis Terhadap Perilaku Konsumtif Berbelanja Online pada Mahasiswa Fakultas Ekonomi Universitas Pendidikan Ganesha: Indonesia Crisna Virania Purba; Made Ary Meitriana
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 2 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i2.102745

Abstract

His study aims to analyze the influence of cultural factors, social factors, personal factors and psychological factors on online shopping consumer behavior among students of the Faculty of Economics, Ganesha University of Education. This quantitative study uses nonprobability sampling techniques with purposive sampling involving 191 students as respondents. Data analysis was carried out using multiple linear regression analysis techniques. The results of the study indicate that cultural factors have a positive and significant influence on consumer behavior with a significance of 0.000 < 0.05. Social factors have a positive and significant influence on consumer behavior with a significance value of 0.000 < 0.05. Personal factors have a positive and significant influence on consumer behavior with a significance value of 0.000 < 0.05. Psychological factors have a positive and significant influence on consumer behavior with a significance value of 0.000 < 0.05. Simultaneous analysis of cultural, social, personal, and psychological factors significantly influences consumer behavior, as evidenced by the calculated F > F table, which is 21.096 > 2.42, with a significance level of 0.000 < 0.05. These results indicate that all independent variables simultaneously have a significant effect on the dependent variable.
Co-Authors Made Ary Meitriana