Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Ekuitas: Jurnal Pendidikan Ekonomi Ekuitas Jurnal Pnedidikan Ekonomi
Priska Happy Karina
Universitas Pendidikan Ganesha
Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Kontrol Diri dan Lingkungan Toko Terhadap Perilaku Pembelian Impulsif Mahasiswa Penerima Beasiswa KIP-K Universitas Pendidikan Ganesha Priska Happy Karina; M. Rudi Irwansyah
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 14 No. 1 (2026)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v14i1.114008

Abstract

This study aims to determine the effect of self-control and store environment on impulsive buying behavior of KIP-K scholarship recipients at Ganesha University of Education. This study uses a quantitative approach with a causal design. The research data were obtained by distributing questionnaires to 157 respondents who are KIP-K scholarship recipients using proportional stratified random sampling. The results of the study indicate that 1) self-control influences impulsive buying behavior, 2) store environment influences impulsive buying behavior, and 3) self-control and store environment simultaneously influence impulsive buying behavior. These findings indicate that the lower the self-control, the higher the tendency for impulsive buying, while an attractive store environment can encourage impulsive buying. Based on these results, it is recommended that KIP-K scholarship recipients be able to improve their self-control in managing their finances, and be wiser in dealing with various stimuli from the store environment so that the use of scholarship funds can be more optimal and on target.
Pengaruh Kontrol Diri dan Lingkungan Toko Terhadap Perilaku Pembelian Impulsif Mahasiswa Penerima Beasiswa KIP-K Universitas Pendidikan Ganesha Priska Happy Karina; M. Rudi Irwansyah
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 14 No. 1 (2026)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v14i1.114008

Abstract

This study aims to determine the effect of self-control and store environment on impulsive buying behavior of KIP-K scholarship recipients at Ganesha University of Education. This study uses a quantitative approach with a causal design. The research data were obtained by distributing questionnaires to 157 respondents who are KIP-K scholarship recipients using proportional stratified random sampling. The results of the study indicate that 1) self-control influences impulsive buying behavior, 2) store environment influences impulsive buying behavior, and 3) self-control and store environment simultaneously influence impulsive buying behavior. These findings indicate that the lower the self-control, the higher the tendency for impulsive buying, while an attractive store environment can encourage impulsive buying. Based on these results, it is recommended that KIP-K scholarship recipients be able to improve their self-control in managing their finances, and be wiser in dealing with various stimuli from the store environment so that the use of scholarship funds can be more optimal and on target.
Co-Authors M. Rudi Irwansyah