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All Journal Ekuitas: Jurnal Pendidikan Ekonomi Ekuitas Jurnal Pnedidikan Ekonomi
Dewa Ayu Agung Saras Winda Sri Wahyuni
Universitas Pendidikan Ganesha
Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Harga dan Saluran Distribusi Terhadap Volume Penjualan Usaha Kerajinan Kayu di Kecamatan Ubud Dewa Ayu Agung Saras Winda Sri Wahyuni; Kadek Rai Suwena
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 14 No. 1 (2026)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v14i1.118853

Abstract

This study aims to examine the influence of price and distribution channels on sales volume among woodcraft entrepreneurs in Ubud District. The research design used is quantitative causal. The sample used in this study was 83 respondents of woodcraft entrepreneurs in Ubud District using proportional random sampling technique. The instrument used in this study was a questionnaire and tested with multiple linear regression analysis. The results of this study indicate (1) Price has a positive and significant effect on sales volume. (2) Distribution channels have a positive and significant effect on sales volume. (3) Price and distribution channels simultaneously have a positive and significant effect on sales volume, with a contribution of 79.2% while 20.8% is influenced by other factors.
Pengaruh Harga dan Saluran Distribusi Terhadap Volume Penjualan Usaha Kerajinan Kayu di Kecamatan Ubud Dewa Ayu Agung Saras Winda Sri Wahyuni; Kadek Rai Suwena
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 14 No. 1 (2026)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v14i1.118853

Abstract

This study aims to examine the influence of price and distribution channels on sales volume among woodcraft entrepreneurs in Ubud District. The research design used is quantitative causal. The sample used in this study was 83 respondents of woodcraft entrepreneurs in Ubud District using proportional random sampling technique. The instrument used in this study was a questionnaire and tested with multiple linear regression analysis. The results of this study indicate (1) Price has a positive and significant effect on sales volume. (2) Distribution channels have a positive and significant effect on sales volume. (3) Price and distribution channels simultaneously have a positive and significant effect on sales volume, with a contribution of 79.2% while 20.8% is influenced by other factors.
Co-Authors I Kadek Rai Suwena