Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Mahasiswa Agribisnis
Rita Ariani Rita
Malikussaleh University
Agriculture, Biological Sciences & Forestry

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALYSIS OF MARKETING EFFICIENCY OF OYSTER MUSHROOM FARMING IN PULO RUNGKOM VILLAGE, DEWANTARA DISTRICT, NORTH ACEH REGENCY Nadila Agustina; Rita Ariani Rita; Ade Firmansyah Tanjung Ade Firmansyah Tanjung
Jurnal Mahasiswa Agribisnis Vol. 5 No. 1 (2026): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v5i1.26181

Abstract

This study aims to analyze the marketing channels, marketing margins, farmers' share, and marketing efficiency of oyster mushrooms at the Indonesian Army's Arhanud TNI AD, managed by Mr. Dedi in Gampong Pulo Rungkom, Dewantara District, North Aceh Regency. The analysis methods used are marketing margin analysis, profit analysis, farmer share analysis, and marketing efficiency analysis. The results of the study show that there are two patterns of oyster mushroom marketing channels. Channel 1 and channel 2 are classified as efficient because their efficient values are below 50%, namely 1.43% and 32%, respectively. Keywords: Oyster Mushrooms, Marketing Channels, Marketing Efficiency
Co-Authors Ade Firmansyah Tanjung Ade Firmansyah Tanjung Nadila Agustina