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Syukri Syukri
Universitas Islam Negeri Sumatera Utara, Medan, Indonesia
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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DETERMINING FACTORS OF GEN-Z VOTERS’ PREFERENCES IN REGIONAL ELECTIONS: A CASE STUDY OF THE 2024 ACEH TENGGARA REGENCY ELECTION Fasrah Indah; Katimin Katimin; Syukri Syukri
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12617

Abstract

This study analyzed the factors influencing the political preferences of Generation Z (Gen-Z) voters in the 2024 Regent Election (Pilkada) of Southeast Aceh. Employing a qualitative approach through an intrinsic case study, the research explored the subjective experiences and socio-political dynamics of Gen-Z in shaping their political choices. Data were collected through in-depth interviews, participatory observation, and digital documentation involving 30 respondents selected through purposive sampling. The findings revealed that Gen-Z’s political preferences were shaped by issue-based rationality, candidate capability, and perceptions of personal branding and leadership integrity. Social media platforms—particularly TikTok, Instagram, and YouTube—emerged as the primary channels for political socialization, while local figures such as teachers and religious leaders (ustadz) continued to hold influence within limited social contexts. Challenges to participation included low levels of political literacy, the spread of misinformation, and limited internet access in rural areas. Nonetheless, Gen-Z demonstrated active, selective, and critical engagement with political messages. This study affirmed the relevance of rational choice theory and cognitive domains in explaining young voter behavior and recommended campaign strategies that were educational, value-based, and inclusive of digital generation voices.
MUZAKIR MANAF’S POLITICAL STRATEGY IN THE 2024 ACEH GUBERNATORIAL ELECTION: A SYMBIOTIC NARRATIVE OF ISLAM AND ACEHNESE IDENTITY Ahmad Winaldi; Hasyimsyah Nasution; Syukri Syukri
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12619

Abstract

This study analyzes the political strategy of Muzakir Manaf in the 2024 Aceh Gubernatorial Election, focusing on his use of identity politics, digital adaptation, and principles of Islamic political thought. Employing a qualitative method with a case study approach, data were gathered through in-depth interviews, documentary analysis, and limited observation. The findings reveal that Muzakir Manaf’s political maneuvering was predicated on a blend of his party’s structural power, a historical narrative rooted in Acehnese symbolism and struggle, and a symbiotic strategy linking political action to Islamic values. This approach successfully forged an emotional connection with his traditional voter base and the ulama (Islamic scholars), thereby strengthening an image of leadership grounded in morality. However, his campaign team demonstrated a significant weakness in its digital communication strategy, characterized by a non-confrontational response to emergent issues and disinformation, which risked damaging his credibility. The study also uncovers a shifting orientation among young voters, who are increasingly rational and demand moral consistency and tangible performance over mere symbolism. Overall, this research contributes to the understanding of political leadership adaptation in post-conflict Aceh. It underscores the importance of balancing historical legacies with inclusive contemporary political demands and the necessity for leaders to adapt to an increasingly critical and digitally savvy electorate.
Co-Authors Ahmad Winaldi Fasrah Indah Hasyimsyah Nasution Katimin Katimin