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All Journal Jurnal Citrakara Arus Jurnal Psikologi dan Pendidikan
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Analisis Prinsip Desain Dalam Menciptakan Suasana Naratif Pada Buku ‘Fabel Nusantara : Asal Mula Pesut Mahakam’ Naziha Nur Afifah; Raden Hadapiningrani Kusumohendrarto
CITRAKARA Vol. 8 No. 2 (2026): JULI 2026
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ctr.v8i2.15814

Abstract

The study aims to analyze the application of design principles, color theory, and typography to create a narrative atmosphere in the children's book of the Fabel Nusantara: Asal Mula Pesut Mahakam. This study used a descriptive qualitative method with a visual analysis approach to illustrations, design composition, color schemes, and typographical characters used in books. Analysis results show that applying design principles such as balance, visual unity, and contrast can help direct the reader's focus and clarify the storyline. The use of natural nuanced colors with warm and cold color temperatures plays a role in building the emotional atmosphere of the story that is in line with the psychological development of the child. In addition, sans-serif typography with rounded and easy-to-read characters supports text readability and strengthens the friendly impression for child readers. Overall, the integration of design principles, colors, and typography in the book proved effective in building a narrative atmosphere and strengthening the moral message of folklore to children.
Pengaruh Identitas Visual UMKM Java Bamboo Lamina terhadap Persepsi Konsumen Generasi Muda Satrio Wahyu Widhayat; Raden Hadapiningrani Kusumohendrarto
Arus Jurnal Psikologi dan Pendidikan Vol 5 No 1: Februari (2026)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajpp.v5i1.2358

Abstract

Penelitian ini menganalisis pengaruh identitas visual terhadap persepsi konsumen generasi muda terhadap UMKM Java Bamboo Lamina. Elemen identitas visual seperti logo, warna, tipografi, dan fotografi produk berperan penting dalam membentuk citra merek, kepercayaan, serta minat beli, khususnya bagi konsumen muda yang cenderung berorientasi visual. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dan korelasional dengan data yang dikumpulkan melalui kuesioner online kepada 20 responden berusia 20–25 tahun. Hasil penelitian menunjukkan bahwa identitas visual yang dirancang dengan baik dan konsisten berpengaruh positif terhadap persepsi kualitas, kredibilitas merek, dan minat beli. Dengan demikian, identitas visual berfungsi sebagai alat strategis untuk memperkuat daya saing UMKM.
Co-Authors Naziha Nur Afifah Satrio Wahyu Widhayat