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All Journal Journal of Social Science and Humanities Jurnal Administrasi Negara
Eloho Patience Oziwele
Department of Mass Communication, Southern Delta University, Ozoro, Nigeria
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INFLUENCE OF PUBLIC RELATIONS IN LOCAL GOVERNMENT ADMINISTRATION IN DELTA, EDO AND RIVERS STATES OF SOUTH-SOUTH NIGERIA Mavis Okeoghene Onojeghwo; Ovie Victor Otubue; Eloho Patience Oziwele; Angela Nkiru Nwammuo
ADMIN: Jurnal Administrasi Negara Vol. 4 No. 4 (2026): Jurnal Administrasi Negara
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21409137

Abstract

Public relations is a strategic communication function that promotes mutual understanding and goodwill between organizations and their publics. Despite its importance, many local government councils in Nigeria either lack effective public relations structures or fail to utilize them adequately in public administration. This study examined the influence of public relations on local government administration in Delta, Edo, and Rivers States, Nigeria. Three local government areas were randomly selected from each state, resulting in a total of nine local government councils. Data were collected through interviews and questionnaires. Senior staff members of the selected councils were interviewed, while 1,283 questionnaires were distributed to both council employees and members of the public. A total of 1,222 valid responses were retrieved and analyzed using percentages and mean scores. The findings revealed that all the selected councils had public relations units, although most operated under the designation of Public Affairs Departments. However, respondents perceived these units as ineffective in addressing public concerns and managing crises. The study further found that effective public relations practice has the potential to positively influence public opinion and improve the image of local government administration. Nevertheless, public relations remains underutilized in many local government councils, limiting its contribution to grassroots governance and public engagement. The study concludes that public relations is a vital instrument for enhancing transparency, accountability, and citizen participation in local government administration. It recommends the establishment and strengthening of professional public relations units in all local government councils to improve government-public relations and promote good governance at the grassroots level.
Local Government Administration in Nigeria: Prospects and Challenges Mavis Okeoghene Onojeghwo; Ovie Victor Otubue; Eloho Patience Oziwele
Journal of Social Science and Humanities Vol. 2 No. 1 (2026): October
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/jssh.v2i1.858

Abstract

This study examined Local Government Administration in Nigeria: Prospects and Challenges using a historical research design supported by content analysis of relevant secondary sources, including textbooks, journal articles, policy documents, and constitutional provisions. The study was anchored on the need to critically assess the evolution, performance, and constraints of local government administration in Nigeria within the context of decentralization and grassroots development. Findings revealed that local government administration in Nigeria has undergone significant historical transformations, particularly from the colonial era through the 1976 Local Government Reform and the 1999 Constitution, which formally recognized it as the third tier of government. Despite these developments, the system has continued to face persistent challenges such as financial dependence, political interference from state governments, corruption, weak administrative capacity, and inadequate citizen participation. The study also identified emerging prospects, including democratic deepening, improved service delivery through decentralization reforms, increased civic engagement, and the adoption of digital governance tools. It concluded that although local governments in Nigeria possess strong potential for grassroots development and democratic consolidation, their effectiveness remains constrained by structural and institutional weaknesses. The study recommended, among others, that the Federal Government should ensure genuine financial and administrative autonomy for local governments by enforcing constitutional provisions and reducing undue interference from state governments. This will enable local councils to manage their resources effectively and deliver development projects efficiently.
Co-Authors Angela Nkiru Nwammuo Mavis Okeoghene Onojeghwo Ovie Victor Otubue