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All Journal Bima Journal : Business, Management and Accounting Journal
Haedar Haedar
Muhammadiyah University of Palopo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Influence of Corporate Image and ExperienceEmployee Job Satisfaction and Employee Performance at PT PLN (Persero) UP3 Palopo , Indonesia: Nurlela Nurlela; Haedar Haedar; Junaidi Junaidi
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.349-362

Abstract

Purpose: This study aims to determine the effect of corporate image, employee experience, and job satisfaction on employee performance at PT PLN (Persero) UP3 Palopo. Methodology: Using a quantitative associative approach, 52 respondents were selected from 119 employees through simple random sampling. Data analysis used multiple linear regression after validity and reliability testing. Results: The results showed that employee experience and job satisfaction had a positive and significant effect on employee performance, while corporate image had no significant effect on employee performance. Simultaneously, the three variables had a significant effect on employee performance, with a coefficient of determination (R) of 0.628. Findings: These results indicate that improving work performance and job satisfaction can substantially increase employee productivity and effectiveness. Novelty & Originality: The novelty of this study lies in its focus on the simultaneous examination of corporate image, employee experience, and job satisfaction within the context of a state-owned electricity company in a regional office setting (Palopo), which has been rarely explored in prior research. Its originality emerges from the empirical testing of these three variables in the Indonesian state-owned enterprise sector, particularly in the electricity utility industry. Conclusions: The study concludes that to enhance employee performance, PT PLN (Persero) UP3 Palopo should prioritize improving employee experience and job satisfaction through targeted human resource strategies, while recognizing that corporate image may not be a direct driver of performance in this specific context. Type of Paper: This paper is an empirical research paper.
Influence of Employer Branding, Employee Experience, and Organizational Commitment on Employee Performance: Evidence from PT. PLN (Persero) UP3, Palopo City Lita Sriyanti; Haedar Haedar; Adi Firmanzah
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.363-374

Abstract

Purpose: This study aims to analyze the influence of employer branding, employee experience, and organizational commitment on employee performance at PT. PLN (Persero) UP3 Palopo City. Methodology: The study used a quantitative approach with a survey method on 52 respondents selected through a random sampling technique. Data were collected through a questionnaire that had been tested and declared valid with a calculated r-value > r-table (0.273) and reliable with a Cronbach's alpha value for all variables > 0.60. Data analysis was conducted using multiple linear regression with the help of SPSS version 26 application. Results: The results of this study indicate that employer branding (t=0.437; sig = 0.664) and employee experience (t= 0.360; sig = 0.720) do not have a significant effect on employee performance, while organizational commitment has a positive and significant effect on employee performance with a value (t= 5.815; sig = 0.000). Simultaneously, the f-count value is 28.181 with a significant value of 0.000, which means that all three variables have a significant effect on employee performance. The coefficient of determination (R2) value of 0.638 indicates that 63.8% of employee performance variation can be explained by the research model, while 36.2% is influenced by other factors outside the model. Findings: The research findings indicate that organizational commitment is the most dominant factor in improving employee performance. Novelty & Originality: The novelty of this study lies in the simultaneous testing of the three variables in the context of the state-owned electricity sector service unit. The originality of the study is reflected in the empirical focus on PT. PLN (Persero) UP3 Palopo City, which has received limited research. Conclusions: This paper is an empirical research paper that concludes that strengthening organizational commitment is a key strategy for improving employee performance.
Co-Authors Adi Firmanzah Junaidi Junaidi Lita Sriyanti Nurlela Nurlela