Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Bima Journal : Business, Management and Accounting Journal
Tia Juliawati
Muhammadiyah University of Palopo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Influence of Corporate Image, Digital Literacy, and Employee Experience on Employee Loyalty at PT. NSS Palopo Tia Juliawati; Haedar  Haedar; Edi Maszudi
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.965-978

Abstract

Purpose: This study aims to analyze the influence of corporate image, digital literacy, and employee experience on employee loyalty at PT. NSS Palopo in 2025. Methodology: A quantitative approach was used with PLS-SEM analysis through SmartPLS 4. A total of 55 employees were selected using saturated sampling, and data were collected through a five-point Likert scale questionnaire. Results: Corporate image significantly affects employee loyalty, digital literacy, and employee experience. Employee experience also significantly affects digital literacy and employee loyalty, while digital literacy has no significant effect on employee loyalty. Findings: Employee loyalty is more influenced by employee experience and corporate image than digital literacy, with strong predictive power (R² = 71.1%). Novelty & Originality: This study offers novelty by examining the interplay of corporate image, digital literacy, and employee experience in a regional corporate setting in Palopo, a context rarely explored in prior research. Conclusions: Improving employee experience and corporate image is more effective than focusing only on digital literacy. Type of Paper: This paper is a research article.
Co-Authors Edi Maszudi Haedar  Haedar