Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Sari Shita Wiliastanty
Universitas Halu Oleo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Harga, Promosi, Kualitas Produk, dan Media Sosial terhadap Keputusan Pembelian Konsumen Yusuf Yusuf; Ratu Ananta; Salsa Azhara; Sari Shita Wiliastanty; Yana Apriana
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 7 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i7.2739

Abstract

This study aims to determine the effect of price, promotion, product quality, and social media on consumer purchasing decisions. In the business world, marketing has an important role in attracting consumers to buy a product. Appropriate prices, attractive promotions, good product quality, and effective use of social media can influence consumer purchasing decisions. The method used in this study is a conceptual method by using various sources from journals and literature related to marketing management. The results of the discussion show that price, promotion, product quality, and social media have a relationship with consumer purchasing decisions. Therefore, companies need to pay attention to marketing strategies in order to increase consumer interest and purchasing decisions.
Co-Authors Ratu Ananta Salsa Azhara Yana Apriana Yusuf Yusuf